4th of July Marketing Tips and Ideas for Your Small Business

 

With the 4^th of July right around the corner, most of us can’t contain our excitement. The thought of red, white, and blue décor, a serene poolside BBQ party at home, and weekend-long festivities is enough to make even the most lackadaisical person feel re-energized.

If you’re ready to have a fun and memorable 4^th of July weekend with your family, we’re right there with you!

Before you get started on those weekend plans, take a step back and ask yourself whether your business is equally geared up for the 4^th of July festivities.

Sounds odd, doesn’t it? How can your business benefit from the upcoming holiday?

According to research, the average American spends a whopping $76 on 4th of July food, beverages, and supplies. This figure can easily add up to over $300 for a family of four.

And that’s not all. Over the years, 4^th of July sales have become one of the year’s most anticipated events. From established brands to small businesses, marketers devise compelling and lucrative Independence Day sales that boost revenue and increase brand visibility on search engines.

If you’re struggling to get started, we’ve rounded up some of the most effective and whip-smart 4^th of July marketing strategies to help your small business get a much-needed boost this weekend!

4^th of July Marketing Tips for Your Small Business

Create Winning 4^th of July Content

If you’re new to digital marketing, you’ll probably hear the phrase “content is king” more than just a few times. But we’re here to make some changes: “content is king on a regular day and an undefeatable emperor on national holidays.”

Whether you write a value-additive, engaging blog, post a visually dynamic infographic, or win your audience over with a high-quality 4^th of July video, you’ll notice a boost in traffic that’s unlike what you see on regular days.

Unsurprisingly, there’s a spike in search volume for certain keywords during national holidays. And when it’s a holiday as hotly anticipated as the 4^th of July weekend, you’ve struck gold.

Here’s a glimpse of the search volume for the keyword “fourth of July” over the past thirty days in America (as retrieved from Google Trends):

Notice the increase in interest over time?

As a small business, it’s essential for you to leverage popular keywords and create content accordingly.

For instance, if you own a small beauty store in Miami, you could create a blog post titled “5 Swoon-Worthy Fourth of July Makeup Looks for Miami Beauties.”

Get the gist?

You can recommend your products/services in different sections of the blog, especially the CTA (call-to-action), to prompt a transaction. With many people searching for similar content, you’ll attract a lot of quality traffic.

Incorporating a local keyword (“Miami”) will further help you generate local leads that are more likely to invest in your products/services.

Here are some great examples of blogs by businesses that have leveraged the same strategy to attract quality traffic and boost sales during the 4^th of July holiday:

• Fourth of July Fashion You’ll Actually *Want* to Wearby Brit+Co
• 4th of July in Lockdown: Here’s How We’re Celebrating With Our Kidsby The Tot
• 20+ Delicious Recipes – My Favorite 4th of July Recipesby Inspired by Charm
• 25 4^thof July Activities for Kids by Playdough to Plato
• How to Celebrate Fourth of July at Home in Quarantineby Jetset Christina

Consult SEO keyword research specialists to find the right short-tail, long-tail, geo-targeting, and LSI keywords for your content.

We also suggest experimenting with different types of content—including blogs, articles, guest posts, infographics, and videos—to dominate search engines for industry-specific 4^th of July keywords this weekend!

You Can’t Go Wrong With a 4^th of July Sale

There’s a reason why businesses across the U.S. launch winning 4^th of July sales: they work, and they work well!

If you think it’s too late, you may want to think again.

Launching a 4^th of July sale 2–3 days before the holiday is a great way to create a sense of urgency, which is more likely to result in great sales. In fact, 24-hour sales on national holidays have proven to be extremely successful over the years.

With many states releasing stay-at-home orders, your sale is unlikely to go unnoticed.

We suggest using social media platforms (especially Facebook, Instagram, and Twitter) to promote your sale.

Here are some great examples to help you get inspired:

Using the right keywords by opting for popular hashtags will help your post gain more visibility.

And that’s not all. You can gain even more traction by emailing your customers and informing them about the upcoming sale. If you have a specific list of loyal customers, reach out to them with personalized messages and product/service recommendations based on their shopping history.

A personal touch will go a long way in ensuring your sale is successful!

In addition, we recommend creating an eye-catching, modern, and engaging landing page for your upcoming 4^th of July sale. While you may have covered all bases, an off-putting and bleak landing page could easily turn potential customers away from your website.

The Company Store’s vibrant and gripping sales page is the perfect way to go about things:

Ensure the page has a fast loading time to reduce bounce rates and customer attrition (loss of customers).

According to research, 47% of visitors expect a webpage to load in 2 seconds or less. In fact, if a webpage takes more than 3 seconds to load, an astounding 40% of visitors abandon the website.

While focusing on web design is important, ensuring your website runs seamlessly is equally essential.

Here are some tips to help you optimize the page and maximize conversions:

• Keep the CTA straightforward and clickable
• Ensure mobile-friendliness
• Use the right keywords, title tag, meta description tag, header tags, and alt text
• Use an exit popup
• Include testimonials towards the end of the page
• Link relevant 4^thof July content (blogs, articles, infographics, etc.) on the page

Launch and Market 4^th of July-Themed Products/Services

Struggling to come up with innovative ideas? Depending on your industry, you can launch and market 4^th of July-themed products/services to truly wow your audience.

Over the years, many brands have thought outside the box and devised creative ways to tweak their products/services to fit the classic 4^th of July theme. Hollister’s red and blue clothing line, Ralph Lauren’s customized cardigans, BMW’s red and blue car exteriors, and Lush Cosmetics’ “American Cream” conditioner are the embodiment of 4^th of July-themed personalization done right!

But it doesn’t end there.

Without doing marketing justice, you can’t expect your products/services to disappear off the shelves in time.

Create compelling social media posts and write engaging content to promote your collection. If you run a local business, use local SEO strategies to help time-sensitive content and campaigns hit the ground running.

Use Google My Business and leverage popular online business directories to spread the word! And if it sounds like a case of “so much to do, so little time,” you don’t have to make the major statement like the aforementioned brands.

Write a Value-Added 4^th of July-Themed Guest Blog

Can’t do much? If you’re reading this post and thinking, “there’s no way I can implement these strategies this year,” this may be the one for you.

If your schedule can’t allow anything that requires too much brainstorming or time, turn to guest blogging.

A guest blog is written by the host (your content team) and published on third-party websites within the same industry.

How does this help? If the website has a high domain authority (great ranking on SERPs), you’ll receive an influx of high-quality traffic. As readers engage with the post and check out your website, they’re more likely to engage with your content and products/services.

We’re sure you’ve put two and two together! Not only will you attract quality traffic, but you’ll also get a much-needed boost in sales.

As one of the most effective link building strategies, guest blogs help small businesses become more visible across search engines. Over time, your website will climb SERPs. If done right, guest blogs can also boost your chances of breaking into the Google 3-Pack.

According to research, long-form content generates 10 times more leads than short-form content. In fact, it also receives more social media engagement.

Depending on your industry, pick a relevant and gripping title that can help you increase conversions. For instance, if you sell modern lighting fixtures, opt for a guest blog title that fuses the 4^th of July with your products, e.g., “5 Stunning Décor Ideas to Get Your Home Ready for Fourth of July.” Check the guest website’s domain authority by using the AHREFS website authority checker. The higher the score, the more credible and established the website!

Once you’ve found the right domain, run your content plan by them and wait for their approval. All systems go? Create and send your guest blog! Once it’s published, you’ll notice a gradual increase in high-quality traffic.

Leveraging the guest blogging strategy during national holidays is a great way to make the most of the organic increase in search volume.

As you receive quality backlinks, you’ll become an authoritative voice in the industry and help your business reach new milestones!

Create an Actionable 4^th of July Marketing Strategy With Search Berg

Are you ready to get started? As the leading internet marketing agency across America, we help small businesses implement winning local SEO strategies and achieve target KPIs. Over the years, we’ve worked with countless small businesses in various industries!

If you’re struggling to devise and implement actionable 4^th of July marketing tips for your small business, we can help you kick things off.

We also offer content marketing, paid marketing, website design and development, and social media management services.

Call 855-444-4777  to get in touch with us, and we’ll take it from there!