Using our trusted conversion principles always works. We know because we have created over 100,000 conversion funnels for our customers, driving over $1 billion in revenue.
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Search Berg’s 360 conversion optimization service monitors and examines each touch point your customers have with you. We identify areas where there's room to improve and help them do so, while also identifying new opportunities in order to keep up-to date on our strategic business practices like agility or data analysis.
Companies looking to achieve significant top-line growth
Companies looking to create a tribe of loyal, brand ambassadors
Companies willing to push the envelope to grab visitor attention and keep them engaged
At Search Berg, we put our faith in the power of data. Accurate data combined with extensive research allows us to figure out areas of your website that are not performing well and the factors behind that performance.
Equipped with the power of superior insights, we begin rolling out targeted tweaks to counter your lowest conversion areas. Continuous testing and analyzing allows us to select winning features that should be a permanent part of your live website or landing page.
Gathering data to create the best possible insights for your brand
Optimizing your web presence, one tried and tested feature at a time
As a certified Google Ads and Google Analytics expert, Search Berg is vetted by Google to ensure excellence in service standards. From consulting and training to product implementation and technical support. We are here to help share our knowledge and expertise, with specific certifications in Analytics and Data Studio.
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At Search Berg, we use conversion principles that are based upon traits firmly embedded in human psychology. Our years of experience have allowed us to test, implement and perfect this methodology.
Relevancy
Authority
Engagement
OUR TRUSTED CONVERSION PRINCIPLES
Reciprocity
Tone of Voice
Commitment
Intelligent messaging practices dictate that you communicate with users keeping a “customer-first” approach in mind. Rather than make it all about your company, keep the user at the heart of everything and talk about how you can solve their problems.
Similarly, addressing users like a part of your tribe activates the “us vs them” instinct which is present in most humans. An example of this would be a special discount for “small business owners”, when you know very well beforehand that most of your website visitors are likely to be small business owners.
A simple commitment goes a long way towards showing your website visitors that you mean business. Using elements on your website that show commitment is one of the best ways to convince and convert potential customers.
We use commitment as a conversion principle in most of the websites we develop, sometimes as a service guarantee or a customer-centric approach; depending on the case.
This is a deep-rooted psychological trait of human behavior. You show a little consideration towards your target audience and they’ll return the favour. We use this element to convert even difficult customers.
Imagine a “$5 off your first purchase” promotion that results in customers with a lifetime value of $5,000. Not a bad deal, right? We use these kind of hooks all the time. And they work!
People respond more positively to a source with authority. It used to be YMYL (your money or your life) sites, but now, there’s topical authority being developed for almost every niche out there. You need to as well.
We address this by displaying your expertise in your field vividly on your website. Hey, if you worked hard to get that certification, make sure your website users know it!
In order to ensure that your website audience relate to your content and offerings, you need to craft an experience for the end-user, and speak in their tone of voice. Simply put, the user must be able to identify with the brand voice and message content.
This is achieved by creating relevant user personas and then targeting the pain points of each and every persona that visits your website.
Based off of the likeability principle; users are much more inclined to take an action on your website if they like what they see. Yes, your service offering are important, but initial engagement is your “foot in the door”.
You can keep users engaged with an overall aesthetic that will be liked by most of your targeted user groups. That, combined with an interesting yet easy-to-use interface will ensure user engagement.
"I'm a self-taught wannabe website builder that does not have the expertise and could not devote the time to get my project off the ground. Having never done this before I didn't know what to expect. My Project Manager, Jake Fernandez, has been an awesome resource! He's easy to work with and doesn't mind revising content, while keeping me informed of the impact of my proposed changes. Jake is also a great cat herder who keeps it all moving forward!"
"I am so happy to work with Search Berg. They really care about you and invest a lot of effort helping you with anything you need. They listen, they care and deliver results! Jake assisted me with my website and he was so patient i really felt I'm in the best hands. Don't think twice, hire Search Berg for your website and SEO needs!"
"These folks have done a marvelous job pointing out the strengths and weaknesses of our website. They jumped onboard and immediately started to make positive changes that I could see where it counts....in my bottom line. I would highly recommend Search Berg!!".
"I've been working withSearch Berg over the past few years for website and SEO work, and they have been fantastic. Scarlet is super responsive, and she does incredible work. I'm exciting to continue working with these guys. 5-stars all the way!".
"I just received my completed website. I was nervous in the beginning since it was my first time developing a website. Walter, Matt and their team were excellent. They listened to my ideas, they were great in turning my vision into reality. They communicated with me throughout the entire process. They were on time with the promised delivery of the site. The site looks first class. I would highly recommend Search Berg with no hesitation."
" Adam came up with a great web site for us and the time did a great job with the move over to the lisra.org site"
"Adam and team did a wonderful Job on my site. I’ve had great success with them in the past and was certain they would do great work. I don’t know how they dealt with me constantly busy never able to reply or answer the phone, regardless of my nonsense, they stayed positive, on track and kept all deadlines associated with this project. My site is gorgeous I can’t wait for it to explode all over the internet!!! Thanks again for your hard work, and attention to detail, oh also don’t worry if you don’t have enough content! They will help with that as well."
"I really enjoy working with this company due to their extensive knowledge on search engine optimization and website development. Adam is my researcher and one of the best within this company. I refer them to anybody looking for quality work at an excellent price."
As your website is frequently tested and updated, you’ll earn a bucketful of new visitors who don’t just casually browse your site but also take positive action.
At Search Berg, we create individualized conversion rate optimization solutions for each client to reel in more visits and conversions based on your brand, industry, audience, and goals.
Here are the key benefits of partnering with Search Berg:
A lot! We revamp your site to help you get seen and make bigger and better sales!
Our team covers a lot of bases.
Here are just a handful of the conversion rate optimization strategies we use:
And a lot more. Call us to understand how we can help you get back on track! If you’re looking for conversion rate optimization tips for your business, our team is here to help.
Conversion Rate Optimization (CRO) is the key to your online success. No matter what you're selling, a good website experience will help increase conversion rates and get more people through the door for purchases!
Conversion Rate Optimization (CRO) can help you get more customers for less money by understanding what factors influence their decisions. You'll be able to design a meaningful and impactful website experience that gets them on board with your business!
The goal of A/B testing is to see which variant of your landing page performs better than the other, based on statistical data. This can be done by making a comparison between two options or selecting one at random and seeing how it stacks up against different metrics like conversions rates etc., before deciding what's best for your business going forward.
Our CRO team is constantly tracking a variety of metrics to determine how people are interacting with our website. We use this data for several purposes, including bounce rates and time on site information about user behavior in order to optimize the design or content that's being shown online at any given moment - which can help improve both conversion rates as well as satisfaction levels among visitors!
Any website or online business that has a goal(s) needs conversion rate optimization services. Whether it's building an audience, engagement, or increasing revenue, CRO is essential.
Request a Free CRO audit of your website and get some great insights.
It is important to understand the different levels of Conversion Rate Optimization services. Some companies offer a low-tier system with less experience, and other providers have mid or top tier systems that cost more per month but provide better quality results. Mid-tier CRO companies usually start off at about $6,000 per month.
We know each client is different which is why we prefer creating custom plans and custom pricing for each of our clients. Some services may not apply to you or benefit your business in any way. Hence, our CRO pricing system is designed to remedy that.
Projects Completed Successfully
Years in
Digital Marketing
Websites Ranked
in Google
Of Satisfied
Clients Worldwide
A myriad of differnt B2B & B2C companies have chosen to partner with Search Berg: 
