5 Lead Generation Strategies to Boost Sales in 2023
Getting fresh leads is always the biggest challenge for most businesses.
Fact is, lead generation is easy, but getting quality leads – leads that actually convert is incredibly hard.
As long as your sales team is engaged and there’s interest in your offerings, your business is thriving.
But that well can run dry and it’s important you know where to find that next well that’ll get your next order or contract.
1. Prioritize ranking your Google Business Profile for local keywords
The competition for search engine real estate is at its toughest ever. While SEO for your website is a long-game, one that still provides dividends. Your Google Business Profile has endless untapped potential.
You want to make sure your listing pops up for search terms that coincide with what you’re offering in your local area.
If you don’t have your profile yet, make sure you make or claim one asap! Then move on to optimizing it.
Optimization includes local citation building, keyword optimization, services optimization, regular posting, real images and videos as well as reviews.
2. Gather real-time feedback
If your website is getting traffic but not converting (high bounce rate) and you’re not sure why, here’s a quick tip for you. Go straight to the source.
That’s right. I’m talking about exit surveys.
Exit intent surveys when done right are a two-pronged approach. Firstly, you’ll get real time feedback that you can use to improve your site or offering. Secondly, you’re telling people that you are interested in what they have to say, which is great for brand recall and recognition.
Make sure your exit surveys are subtle but not so subtle that they are missed. And also, keep the questions as short and to the point as possible.
3. Pay-per-click marketing (800% ROI for Google Search Ads)
There’s a reason that PPC works so well and that is because it targets bottom-of-the-funnel audience. These are people looking to buy and if you can get to them first with a good offer, chances are you’ll sell.
Now, not all PPC is equal. Google Search Ads are certainly well in front of everybody else in terms of return.
If your product or service has a search volume, search ads are your quickest avenue to scale leads.
For more PPC ideas, check out this post from earlier in the year.
4. Find your audience where it dwells
Run-of-the-mill lead generation campaigns will only work if you have a product or service that is generally sought-after and also the budget to compete.
What happens if you don’t have one or the other? Well, you’ve got to get creative.
You know your product best. Reflect and think about where is it that your audience can be found.
If it’s a GenZ product, you’d have better luck on Instagram or YouTube compared to let’s say Facebook.
If it’s a professional service, perhaps your best bet would be LinkedIn or classifieds.
Think long and hard about your buyer personas and demographics and make sure you target them correctly.
5. Tap into the power of video and audio marketing
Video continues to be the most popular form of content consumption this year. If you haven’t yet tapped into that avenue, you need to start now.
Whether it’s in the form of explainers, commercials or walkthroughs, videos will get your brand out there like nothing else.
Video testimonials have been known to provide ROIs of around 500%. Now, that’s something – especially considering that such videos are evergreen.
Short-form videos are the new norm. And right now is the perfect time to jump on the bandwagon. YouTube shorts, Facebook and IG Reels can get you great results organically.
It’s still early days for this form of content and there’s much traction to be had.
Similarly, podcasts are on the rise with 62% of all US consumers listening to podcasts. Interestingly, 56% of them took action i.e. bought or recommended a product or service advertised on that medium.
You can get into the game by having your own podcast to build up credibility and brand recognition or advertising on an existing podcast with listnership that fits your buyer’s persona.
That’s all I had for today.
In case you need help in your lead generation endeavors, we’re here to help.
You can also call 855-444-4777 or email contact@searchberg.com for more information about our services.
