If you want to use the sharpest tool in the link building shed, make a beeline for guest blogging.

• What exactly is guest blogging?
• Why is this technique considered a game-changer for dentists?
• If you run a dental clinic, how can guest blogs help you reach and convert more patients?

Sit tight, we’re covering everything. Let’s understand the A-Z of guest blogging, build a wider clientele, and grow your practice.

We’ll also highlight the importance of hiring professional guest blogging services for crackerjack SERP rankings, high traffic, impressive conversions, and a pristine brand identity.

Let’s roll out the grand guest blogging plan!

I Want to Start with the Basics, What Is Guest Blogging?

If you run a small-to-medium dental clinic, chances are you haven’t exactly established a stellar online presence yet.

In 2023, your online footprint matters most. If a person has a toothache, the first thing they’ll do is hop on Google and run a quick “why does my tooth hurt” search. As they travel from blog to blog, they’ll eventually end up finding a local dentist, give them a call, and pay them a visit.

Google is the go-to facilitator of patient-to-dentist meetings. If you want to reach more patients, you should have one clear goal: ranking high on Google SERPs. This is where guest blogging enters the picture.

Since you’re just getting started with SEO, you haven’t climbed all the rungs of the ladder yet.

Other websites have.

Guest blogging is a terrific way to reap the benefits other websites enjoy. A guest blog is an article that’s written for another platform with high domain authority (DA). Why would you write for someone else? Because their reach, traffic, and conversions are way better than yours.

Think about it. If you write a dental guest blog for Healthline, your content will perform exceptionally well. Healthline has a DA score of 92, which is exceptionally high.

When you write for them, their visitors (and that’s a lot of visitors) will flock to your website. This is much, much better for your business than a blog posted on your own site.

Each guest blog includes a backlink towards the end. This is a hyperlink that takes readers back to your website.

A well-planned, well-written, optimized, and value-added guest blog is your golden ticket to great SERP rankings. Since Google trusts high-DA websites, their content actively circulates the top SERPs. It goes without saying that your guest blog will enjoy the same VIP treatment.

Once you start releasing a handful of high-quality guest blogs every month, you’ll notice a significant improvement in your SERP rankings, credibility, trustworthiness, and authoritativeness.

If you want to develop a better understanding of dentist SEO, the importance of dental backlinks, and what kind of links to target, read our last blog.

How Does Guest Blogging Help with Link Building?

There are many ways you can build backlinks. Guest blogging is one of them. Any time you write a guest blog for a high-DA website, you seal the deal with a shiny backlink that takes web users back to your website. At its very core, you’re building a backlink.

How Can I Write a Dental Guest Blog?

Many businesses make the mistake of handing over critical guest blogging tasks to their in-house team.

This may sound like a great idea on paper. You’ll end up saving money, and your team will sharpen its guest blogging skills. However, once you put this plan into practice, you’ll notice that your team isn’t qualified to achieve the results you’re expecting.

Dental guest blogging isn’t a walk in the park; it requires SEO and industry expertise. It must be done by experts who have experience in

a) discovering good guest blogging opportunities
b) crafting high-quality guest blogs
c) publishing the content
d) promoting the content
e) turning a one-time guest blogging opportunity into a long-time partnership.

When you turn to professional guest blog services, they’ll take care of all the legwork for you without cutting any corners.

The Recipe for Successful Guest Blogging Outreach

Guest blogging success is contingent on finding the right opportunities. Excellent blogger outreach will go a long way in helping you build strong partnerships that continue to benefit you in the long run.

Once you find the right platforms, you’re good to go; half of the work has been done. However, stumbling upon high-DA dental websites that accept guest blogs isn’t that easy. Once you check this box off the list, you also shoulder the responsibility of crafting the right email and submitting a power-packed guest blog that gets accepted.

We’ll walk you through the top insider tips and tricks for successful blogger outreach. Let’s get the ball rolling!

1. Turn to Google for Help

If you’re trying to rank on Google, why not turn to the mega platform itself? If you want to find relevant guest blogging opportunities, use the right string of words and phrases to whip up exciting results that actually get you somewhere.

Try these search queries:

• Your keyword + “guest blog”
• Your keyword + “guest post”
• Your keyword + “guest post by”
• Your keyword + “write for us”
• Your keyword + “guest blog opportunities”
• Your keyword + “guest article”
• Your keyword + “contribute to us”
• Your keyword + “contribute to our site
• Your keyword + “contributing writer”
• Your keyword + “contributing guest blog writer”
• Your keyword + “guest blogs needed”

Catch our drift?

Use your primary keyword, e.g., “dentist in Alabama”, “dental clinic in Wisconsin”, “orthodontist in Arizona”, etc.

If you want to be a little extra nifty, try your hand at reverse engineering. Use a backlink checker tool (we use one at Search Berg) to get a complete list of all the websites that have offered backlinks to your top competitors.

This is a great way to find excellent guest posting opportunities.

2. Research, Research, Research (& Then Some!)

If you want to reap the benefits of successful guest blogger outreach, put your research cap on (and don’t take it off).

Many businesses make the mistake of hastily sending in pitches without developing a good understanding of the company’s guest blogging requirements, products/services, philosophy, history, and goals.

Before you reach out to a website, you should have a good grasp of their business.

• What kind of guest blogs are they looking for?
• What are the submission instructions?
• What should your pitch include?

Make sure you have clear answers to these questions before you proceed. If you fail to follow the basic instructions, your pitch, and submission will not be taken seriously.

Dental guest blogs are posted on healthcare platforms. The bar isn’t just high; it’s skyscraping. If you make small errors during the first leg of the process, you’ll leave a very poor impression on the approval team.

Take your time, research (and then some), and finally approach them once you know exactly what they’re looking for. Follow their requests to a tee. Everything from the requested format to the topic should be in line with their expectations, requirements, and preferences.

We also recommend taking a closer look at their published content before submitting your guest blog. For starters, make sure you’re not repeating a topic they’ve already covered. Moreover, your blog should closely resemble other blogs on the platform.

From the syntax to the structure to the language to the research, everything should be in line with what you find on the website itself.

Yes, you have room for experimentation. However, avoid deviating from the original style and format.

3. Always Provide Samples

This is where a lot of dental clinics mess up.

Samples are an untapped goldmine. Think about it. If you’re hiring a photographer, you’ll make it a point to explore their photography portfolio. If you’re working with an architect, you won’t proceed until you’ve seen a couple of their projects.

No matter which service you’re hiring, you’ll always feel compelled to look into their previous work to understand whether it aligns with your vision.

Once you’ve familiarized yourself with the company’s writing and research style, write 2–3 relevant articles that closely match their vision. This is a great way to show them that you’re capable of producing content that meets their requirements and fits their guest blogging set like a glove.

Make sure you proofread the samples and get rid of any grammar, punctuation, spelling, and syntax errors. Moreover, your content should read smoothly and swiftly without any hiccups. If your content is readable, engaging, value-added, and exciting, great, you’ve hit the jackpot.

Pro tip: If you don’t have guest blogging samples, create them! This is where guest blog posting services will come in handy. Let the experts take the reins and leave you with an impressive portfolio.

4. Learn From Rejection

Wouldn’t it be wonderful if all your pitches were accepted without any hiccups?

Wonderful? Yes.

Realistic? Not quite.

A big portion of your submissions will get rejected; that’s just how the cookie crumbles. Now, many businesses make the critical mistake of using the same guest blogging recipe despite being turned down again (and again…and again).

There’s a reason why the cards aren’t falling into place. Learn from rejection and understand why your guest blogging efforts aren’t bearing fruit.

Lack of personalization is often the biggest reason behind rejection. High-DA guest blogging platforms receive hundreds of guest blogging requests every day. If your approach doesn’t stand out, it’ll start collecting dust with the rest of them.

Personalize your email as much as possible.

For starters, applaud the business for the work they’re doing. This is a great time to mention their accomplishments and appreciate everything they’re achieved so far.

This will show them that you’ve done your homework. You’re not just sending a guest blogging request for the sake of it; you actually enjoy the platform and know what they do, why they do it, and how they do it. This little trick will go a long way in turning a potential rejection into approval.

If you don’t hear back, don’t panic. Pitches get ignored all the time; there’s nothing wrong with that.

In some cases, editors don’t write back because they’re not interested. This is your cue to accept rejection graciously and improve your strategy. However, in other cases, it’s possible that your email got buried under a big pile of other emails (this is especially true for high-DA websites).

Craft a masterful follow-up email to gently nudge the editor to take action. One follow-up email is enough; don’t keep barking up the same tree again and again.

5. Turn to Twitter Search

You’ll be surprised by the power of Twitter search. If you use it right, you can find some incredible dental guest blogging opportunities on Twitter (opportunities that you wouldn’t come across on Google).

Twitter’s results are also ultra-fresh, which means you’ll walk away with a pocketful of guest blogging platforms that are currently accepting pieces. If you explore guest blogging opportunities on Google, you’ll often stumble across platforms that have dried up, i.e., they’ve stopped accepting and posting guest blogs over the years. You won’t run into this problem with Twitter.

Here’s how you get the ball rolling. Head over to Twitter search and run a search string that looks something like this:

Start scrolling through the results. You’ll find posts like:

“In this guest post, Alan Stern DDS, founder of Better, Richer, Stronger, shares how it’s necessary for dentists to serve with heart and empathize with patients in this age of heightened technology.” https://t.co/19iugXvEE5

— AirGuard (@AirGuardHealth) June 10, 2021

We have a guest post up on @OralHealthGroup about increasing your clinic’s efficiency!

Which of these tips would you adopt into your practice?https://t.co/J8azNMLacZ#oralhealthgroup #guestpost #efficiency #productivity #dentistry #dentists #paradigmclinical #logictechcorp pic.twitter.com/TUWrkBof6J

— Logic Tech Corp (@LogicTechCorp) August 27, 2020

GUEST POST: A practicing dentist with experience treating children and adults with disabilities answers 5 common questions about making dental visits as smooth and comfortable as possible: https://t.co/GdvXkeQL8j pic.twitter.com/yEAxpvHkmA

— Brookes Publishing (@BrookesPubCo) February 27, 2022

Jackpot!

Within a few minutes, you’ll end up finding a ton of sites that accept guest blogs from dentists.

At this point, your research cap should still be on (don’t tell us you’ve taken it off already). Compile a list of websites that accept guest blogs and rank them based on their DA score. The higher, the better.

Send pitches to the top dogs and work your way downward. Avoid considering websites with a DA score of 50 or lower.

6. Turn to Reddit and Quora

Reddit and Quora are the dental guest blogging industry’s best-kept secret. We’re not keeping mum anymore; it’s about time the cat is let out of the bag.

As two of the most popular Q&A websites out there, Reddit and Quora are delightful treasure troves for dentists. Let’s understand how you can leverage these platforms for guest blogger outreach.

r/AcceptGuestBlogs is a fantastic community that connects websites that are offering guest posts with websites that are accepting guest posts.

This is where the magic happens.

If you type “health” in the search bar, you’ll come across a few results. Try the same technique with Quora, and you’ll find niche information that isn’t generally available on the web.

Now, it’s important to note that Reddit and Quora are home to an uproarious exchange. While some of the comments are useful, others aren’t. It’s on you to find the diamonds in the rough. Once you land on the right insight, however, you’re in for a treat.

It’s Time to Fire Up Your Guest Blogging Cannon!

When done right—and we mean masterfully—guest blogging is one of the most powerful weapons in your arsenal.

Now that you have a better understanding of how to launch a power-packed guest blogging plan, let’s roll out the action plan!

At Search Berg, we specialize in SEO for dentists. As part of our SEO techniques, we provide a wide range of services to dental clinics, including guest blogging services.

Our guest posting services identify the most beneficial opportunities, craft high-quality guest blogs that demonstrate industry expertise, and help you dominate Google SERPs.

Your dental businesses deserves to get seen online. Let’s get you there!