The Secret to Local SEO Success: Your Guide to Google Business Profile Attributes
Customers in your area are actively looking for the best products and services, and they want to find them fast. So how do you make sure your business shows up at the exact time local customers are looking for them?
The answer is local SEO.
It’s a targeted and strategic approach that helps brick-and-mortar businesses interact with their target audience. This means more traffic, better leads, and, of course, increased brand visibility.
As a small business owner, you must leverage local SEO solutions—especially Google Business Profile (GBP) attributes.
Google Business Profile attributes are a SERP ranking factor that play a major role in getting your business in front of potential customers. In fact, It’s reported that 64% of online consumers use Google Business Profile attributes to find business contact details, and 94% of calls made to local businesses come from GBPs.
Let us put it this way: If you haven’t been using Google Business Profile attributes—or worse, haven’t even heard of them—you’re missing out.
Let our local SEO providers walk you through the different types of Google Business Profile attributes and how you can use this feature to gain a steady stream of customers.
So, let’s get started, shall we?
A Closer Look At Business Attributes on Google Business Profile
If you run a law firm, you know that reputation is everything. It’s the key to maintaining a steady client base. And how can you establish yourself as a well-reputed law firm? By ranking higher in SERPs.
46% of all Google searches include queries with local intent. This means if your law firm isn’t showing up in local searches, you’re most likely losing business to competitors.
This is where Google Business Profile attributes come in. They help you maintain online relevance, which is one of the 3 main local ranking factors that allows potential clients to find you faster.
Google Business Profile attributes allow business owners to showcase their unique products and services. They highlight specific features of a local business and are a way for you to tell your customers what they can expect when using your services.
Here’s an example:
When someone looks up psychiatry services in Chicago, they can easily see that LifeStance Therapists & Psychiatrists Chicago offers services online.
Similarly, for Apotheco Pharmacy in Lincoln Park, Google Business Profile attributes will let interested individuals see that they provide delivery options and in-store pickup.
By adding these attributes to your Google Business Profile, you can enhance your visibility in Google Search and allow potential customers to quickly grasp what sets you apart from other businesses. The more information and attributes you include in your listing, the higher you rank for a targeted search.
Here’s what the attribute section in your GBP dashboard looks like:
You can always add or edit these attributes in the info section of your GBP manager.
How Do Google Business Profile Attributes Work?
Google Business Profile attributes narrow down a user’s discovery search to help your business rank high in SERPs, Google Maps, and Google 3-pack.
Think of Google Business Profile attributes as qualitative keywords.
Let’s suppose you’re one of many dental clinics in Orange County. If a potential customer searches for the top dental clinics in the area and mentions “staff wears masks” or “wheelchair accessibility” in the search bar, your business is most likely to pop up in the 3-pack if your business has relevant Google Business Profile attributes.
Once they come across specific attributes that align with what they’re looking for, they’re more likely to visit your website. This is one of the most efficient ways to convert potential customers into paying customers.
Here’s an example.
Notice how there’s a strong focus on the audience’s needs. Attributes like “onsite services” and “online appointments” are exactly what may appeal to your potential customers.
Remember: Providing comprehensive details about your business helps you optimize your Google Business Profile listing.
Hence, by being more specific about your business attributes, you can improve your online visibility and increase the number of people visiting your website.
Recommended read: How to Completely Optimize and Promote Your Google Business Profile Page
What Are the Types of Google Business Profile Attributes?
There are two main types of Google Business Profile attributes:
Subjective or Hidden Attributes
Subjective business or hidden attributes are what most users look for—like whether a business is good for groups, good for kids, popular in LA, etc.
These attributes can’t be updated or controlled by the business. They’re opinion-based and controlled by the user-submitted answers on Google Maps.
They can be particularly beneficial for you if you own a restaurant or a bar, as they can greatly impact customer perception and decision-making.
Businesses can leverage subjective attributes to their benefit by encouraging customer feedback, engaging with their customers, highlighting unique features about their business, and providing visual cues on their Google Business Profile.
Factual or Objective Attributes
These attributes are maintained by businesses. These can be easily verified since they’re based on accurate facts about your products/services that you tell Google through your GBP dashboard.
Businesses can provide accurate information, highlight their key features, and provide relevant visuals to leverage objective attributes for a stronger online presence.
Here are some common attribute categories that you can use to optimize your local search presence:
Invest in Local SEO Services Today to Boost Your Online Visibility!
In this blog, we discussed the importance of using Google Business Profile attributes and how using types of attributes can give you a competitive edge.
The key takeaway is that if you don’t leverage specific attributes, you’ll likely miss out on showing up in relevant local searches, which may lead to your conversion rate taking a hit. This will ultimately have an impact on your brand identity.
Avoid these pitfalls by hiring local business SEO services at Search Berg!
Whether you’re a lawyer, dentist, or contractor, our local SEO company’s local listing optimization services can help you build a powerful online presence with audience-centric optimized content.
