Top 3 Link Building Mistakes To Avoid in 2023

Link building, the unsung hero of SEO strategies, is like the superhero that helps search engines like Google discover and rank web pages on those elusive SERPs. It’s like Spider-Man swinging through the digital realm, connecting pages together with a web of hyperlinks.

By hiring professional link building services, you can create a strategy that can be a collaborative effort, which includes affiliate marketing, or it can focus on generating links in a more organic way through value-added content.

The result? Your page gets the ultimate power boost, propelling it to higher rankings.

Remember, it’s not just about quantity but quality too. The higher the quality of hyperlinks on your page, the more likely it is to skyrocket up the search.

But watch out for the lurking traps and pitfalls that can derail your link building. Stay tuned as we help you navigate the SEO landscape like a Jedi master and achieve online greatness.

May the links be with you!

The Significance of Link Building

41% of marketers believe that link building services are the toughest aspect of SEO to crack—and they’re not wrong.

But when it’s done right, the benefits you reap are nothing short of incredible.

Did you know that the number #1 ranking page on Google has 3.8x more backlinks than those ranking lower?

That should tell you just how impactful a well-designed link building strategy can be.

Link building allows you to improve your brand awareness and garner credibility and authority in your industry. It also helps you increase traffic to your website.

Recommended Read: The Impact of Link Building Services on Domain Authority and Trustworthiness

But while hiring a link building service can have an incredible impact on your overall SEO strategy for the better, there are certain mistakes that you will want to avoid in 2023.

Keep reading as we break it down for you.

Top 3 Link Building Mistakes to Avoid in 2023

Here are some critical mistakes that you want to keep an eye out for as you tweak your link building strategy for success in 2023.

1. Repeating Or Reusing Anchor Text Throughout Your Pages

An anchor text is a clickable text within a hyperlink that serves as a signal to search engines by providing contextual information about the linked page.

It’s essential to diversify your anchor text strategy—even Google says so:

You may have seen or used anchor text phrases like “click here,” “the website,” or even longer phrases that include the keyword and useless text along with it. They’re not exactly the strongest uses of anchor text because they tend to provide little no context or information as to what the page is about, what readers will find there, and why it’s adding to the knowledge you’re already providing.

A good anchor text is organic, has a purpose, and is varied.

Let’s break down these buzzwords:

An organic anchor text fits naturally with the context of the content and doesn’t seem like it’s been forcefully inserted there just for the sake of it.

A purposeful or relevant anchor text gives the audience a clear idea of what to expect when they click on the link. For example, if the link leads to an article about “SEO best practices,” the anchor text could be something like “SEO best practices guide”.

Variation in anchor texts is key. A diverse range of anchor texts amplifies your link building efforts as you incorporate different keyword variations, brand names, and generic phrases. This diversity not only appears more natural to search engines but also caters to a broader range of user search intents. It’s a win-win.

Try a mix of different kinds of anchor text that fit these parameters to reap the real benefits of link building.

Here’s a good example: This is how a simple statistic was used as a backlink to a high-quality, credible medical study on one of our client’s websites:

Source: TOPS Surgical Specialty Hospital Blog Post: https://www.tops-hospital.com/3-signs-that-your-shoulder-pain-isnt-temporary/

The anchor text is contextual to the subject, sharing an insight into the numbers, i.e., 18%–26% of adults, while the link is: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4836557/.

2. Buying Bad Links And Not Removing Toxic Links

As part of our backlink building services, we run a complete backlink audit to evaluate the quality and efficacy of your current strategy. This helps us identify bad or toxic links and paid links that do very little for your business.

Not removing toxic links is detrimental to your rankings because they’re often connected to poor quality websites, including scammy platforms with zero regulation or editorial control.

They’re typically connected to mirrored pages that use the same anchor text repeatedly and have low domain authority and trust scores. Having too many of these links will not only tank your SERP ranking but could also lead to the removal of your page from search engine listings altogether.

Since these links are identified through two algorithms, there’s very little wiggle room to convince Google to change its mind. Additionally, Google has people working at the backend to identify and evaluate spammy content links to take action based on their findings.

Here’s how we helped one of our clients, A to Z Pediatrics, get rid of toxic links. One of the first things our audit revealed was the poor quality backlinks they had, and our team not only diversified their reach but chose higher-authority domains to get the job done.

Ultimately this jump from 76 backlinks to 195 led to a 132% increase in web actions.

It’s through an extensive backlink audit and custom strategies that we’re able to boost your rankings and create a more effective online presence. Our team will deploy a wide range of strategies to generate more traction and redirect readers to your website.

The higher quality sources and strategic use of backlinks will also minimize bounce back rates which range between 41 and 55% on average, and encourage users to spend more time on your site.

Recommended Read: A Quick 8 Step Backlink Audit Guide

3.  Developing Low-Quality Content That Isn’t Worth Linking To

Many business owners make the mistake of rushing through link-building activities and generating far too many links without much thought.

It’s not just the number of links you have but also the quality that impacts your rankings. Many websites are penalized for using low-quality links or releasing far too many links in a matter of weeks, leading to additional scrutiny.

But what does content quality have to do with the quality or quantity of your backlinks?

Simply put, if your website lacks engaging, meaningful, and value-added content or information, you could get all the backlinks in the world and still not retain an audience.

Visitors are looking to learn more and gain something from your website. So if you’re unable to provide them with that, they will leave your website even if they’ve visited your page from top-notch platforms. You need to work on page copy, layouts, media, products and services, and SEO content like on-site blogs and articles.

All of this ties in with your wider back linking strategy.

You need a clearly thought-out, personalized approach that helps target specific domains, websites, and platforms and brings you closer to the kind of content you wish to generate.

According to sources, blogging impacts the ability to get quality backlinks by 97%, making it one of the most important approaches in your strategy.

That’s precisely what our professional link building services will deliver. Take a look at another client’s strategy for an overview:

Catcem’s link building strategy was diversified in multiple ways, primarily through web directories where custom content is created and published.

Our experts review your industry, business, and goals to tailor a strategy to get your business recognized on SERPs.

We use guest blogs and posts, articles for web directories, infographics, and other forms of content that generate more leads and create stronger outbound and inbound links. The content is research-based, engaging, and focused on your clients’ user intent, your business’s aims and objectives, and your general SEO strategy.

Remember, high-quality content drives traffic and is the perfect tool for organic link building. Our backlink building service also analyzes, tracks, and processes data from your backlinks to see what further actions we need and how we can leverage content more effectively.

Let’s Build Links That Get You Noticed

Improve your backlinking strategy by hiring our link building services.

At Search Berg, we specialize in a range of methods and techniques that improve your webpage quality by building a cohesive range of backlinks.

From launching your presence onto third-party directories to identifying and approaching high-domain authority posting sites, we’ll ensure that your strategy is free of these grave mistakes.

Don’t wait around to get the ball rolling—link up with us today to get started!