It’s All About Reels in 2023—and You Need to Level Up

It’s almost impossible to go 10 minutes without picking up your phone and scrolling through Instagram posts—more specifically, Reels—making your views one of 200 billion per day.

If that’s not a jaw-dropping number, we don’t know what is.

However, it’s not surprising either. Reels are short, quick, snippy videos up to 90 seconds long that can be adapted to and created for a wide range of subjects, niches, and areas of interest. From entertainment to education, Reels are the be-all and end-all of Instagram engagement in 2023, and that’s what our social media management company encourages you to invest in, too.

It’s true that Instagram started off as a platform for sharing images; however, now it’s much more than that. The platform enables users to edit and alter images to an extent, edit and even record videos, and, most importantly, post video content. Not only did they roll out long-form videos, the unique and interesting Boomerang format that allows you to play clips on a loop, but introduced Reels as part of Meta’s feature expansion in 2020.

If you as a business are not leveraging and using Instagram Reels through our social media management services, you’re missing out significantly.

Recommended Read: Social Media and SEO: How to Use Social Media to Improve SEO Rankings

What Makes Instagram Reels Such a Hot Topic?

They’re short. Fun. Easy to produce. Watchable. Consumable. Bite-sized. Addictive. It’s as simple as the fact that people have shorter attention spans than ever, dropping down from 12 seconds to 8, and we’re simultaneously consuming more content than ever as well.

With such a shift in not just how long we pay attention but how much content we consume and how we consume it, Reels are the perfect tool to push relevant insights and material out to your audiences. You can launch entire campaigns centered on Reels, post reviews, tutorials, testimonials, educational videos, and so much more in this bite-sized format that its potential is limitless.

That’s where our social media management services can come in and help you leverage the incredible advantages they offer in creating a lasting impact on viewers.

We know what audiences want, we know how to understand your niche, we know how to execute your vision, and even if you’re engaged in content creation, we know how to boost and optimize it for more reach.

If you want to appeal to a wide clientele and audiences of all ages, genders, and demographics, you have to know exactly what type of Reels you need to make. People love them for a wide variety of reasons, including:

• They’re short—but we’ve already said that
• They’re easy to scroll through and play
• They’re creative, diverse, and engaging
• They keep you informed and educated
• They take up less time compared to other content

It comes as no surprise, then, that Reels have increased how much time people spend on the app by 3.5%. If you find that hard to believe, examine how much time you spend on the app individually—you’d be surprised by just how many hours you sit around scrolling through Reel after Reel.

But that also indicates how we watch dozens of Reels a day—and not all of them stick. So, what then? You need to know how to use trending hashtags for Instagram Reels and get your posts to reach further.

#WhoCares? I’m #TooCool for #Hashtags—But Are You, Really?

You might think your strategy is airtight, and you have a lot going for you already, even without all the bells and whistles—AKA hashtags. But truth be told, you’re only losing out by not adding strategic, relevant hashtags where possible and necessary.

Hashtags, especially on Instagram, are a core tenet of a successful post. Almost part of the Holy Trinity of Instagram, in addition to the image—or, in this case, Reel—and the product itself.

Hashtags play a very important role in ensuring that your post is getting the traction, attention, and attraction it deserves (and truly requires) in order to be successful. It’s not just a collection of buzzwords and trending catchphrases. You’re not just trying to make fetch happen—those who know, know.

Instead, what you’re doing is creating an easily searchable post that will get recognized by the algorithm and pushed onto people’s feeds, create a collection of similar or relevant posts, and easily access content they want.

Additionally, incorporating viral hashtags for Instagram Reels allows you to stay on trend and cash in on what’s hot among your audience members.

Recommended Read: How To Get A Million Followers On Instagram: Growth Hacks Revealed!

So, What Are the Best Reel Hashtags for Instagram in 2023?

In addition to targeting hashtags specific to your business, industry, and category (fitness, health, travel, clothing, fashion, sports, food, etc.) and incorporating your own slogan and motto, you need to add trending tags too.

There are several ways to see what tags are trending, especially by examining your audience’s behavior. Our social media management services can help you study and audit your audience members and get a closer look at their activity to determine which hashtags are ideal for you.

However, we’ve also rounded up some of the most popular, engaging, and viral hashtags for Instagram Reels that you should incorporate in your captions and comments:

1. #instagood
2. #instadaily
3. #explorepage
4. #instafamous
5. #viral
6. #trending
7. #foryou
8. #reels
9. #reelsinstagram
10. #reelvideo
11. #reelsvideo
12. #newreel
13. #reelsinsta
14. #videooftheday
15. #love
16. #viralvideos
17. #instagram
18. #igaddict
19. #reelitfeelit
20. #explore
21. #instamoment
22. #challenge
23. #trendingreels
24. #likeforlikes
25. #like4like
26. #likeforlike
27. #firstreel
28. #newsfeed
29. #bestreels
30. #igreels
31. #reelsforyou

These tags are some of many that are available to you and should be incorporated into your Instagram Reels. In addition to these, however, you have to be aware of what’s trending, what’s hot, and what works.

It can seem like a lot of work to keep track of all of the latest trends on social media, including the top hashtags for Instagram Reels—which is where we come in.

With extensive knowledge of the industry and expertise that goes far beyond our peers, we’ve built a reputation as a social media management company that is home to the biggest social media gurus in the market.

Recommended Read: Viral Hashtags for YouTube Shorts

Want to know more about our work and how we’ve helped clients like you? You can explore case studies from some of our biggest clients, including ABC Floor Sanding, which was able to increase web traffic by 3.57%, and Civil Service Success, which was able to increase organic traffic flow by 122%!

The work we do is always client-specific, and you don’t have to worry about generic hashtags and strategies with us.

Roll Out Winning Reels with Our Affordable Social Marketing Services

Instagram is one of the most valuable, widely used tools for social media marketing services, and our team at Search Berg is incredibly skilled and talented at creating the most unique strategies for your brand.

We’ll work closely with your company to create a unique strategy, identify which hashtags work best for you, and implement the best techniques to boost your Reels. Plus, with the right content and creation style, you’re in for a treat.

Schedule a free consultation with our team if you’re ready to get started and want to extend your reach. We’ve got the best tools and expertise to kickstart your social media campaigns. #LetsDoIt!