Google’s AI Optimizes Local Ad Performance By Choosing Your Photos

Google Advertising is Taking Things Up a Notch by Optimizing Postings Using Photos to Attract Customers.

Highlights:

• Google introduced a new AI-powered feature that automatically selects photos for Local Services Ads (LSAs).
• Google AI analyzes uploaded photos based on various factors.
• There are concerns about creative control and brand identity on Google Advertising.

In a move that could significantly impact how local businesses advertise online, Google has launched a new AI-powered feature that automatically selects photos for Local Services Ads (LSAs). The tech giant claims this Google AI innovation will enhance ad performance by displaying the most engaging and appealing visuals to customers and audiences.

Google AI: The Ultimate Photo Curator

Previously, business owners had complete control over the images featured in their LSAs. Now, Google’s AI will analyze uploaded photos based on various factors such as image quality, relevance, and customer engagement, which means most businesses will need to upgrade their photo game.

With the photos posted, the algorithm will select the most optimal image for each local ad, aiming to improve click-through rates and overall local ad’s performance.

Balancing Automation and Control

While this automated approach from Google AI and Google Advertising promises to streamline the advertising process for businesses, it also raises questions about creative control. Some experts believe that human curation is still essential for capturing the unique essence of a brand. Google, however, assures businesses that they retain ownership of their photos and can continue to upload new images as desired. The only real change we can expect is a more efficient, relevant photo selection for each local ad.

Related: How to Rank Higher on Google Maps in 2024: 3 Proven Strategies

Potential Benefits and Concerns

The potential benefits of this new feature include increased local ad visibility, improved click-through rates, and time savings for businesses. However, there are also concerns about the algorithm’s ability to accurately reflect a business’s brand identity and the potential for biases in photo selection. This is where the Google My Business optimization services that Search Berg’s experts offer, come in. We help your Google Advertisement posts rank higher and perform better. Contact us to get started.

As with any AI-driven technology, it will be essential to monitor the performance of these automatically selected photos and make adjustments as needed. Google Advertising has indicated that it will provide businesses with insights into how the AI makes its selections, allowing for more informed decision-making.

FAQs

• Will I still be able to choose my own photos for LSAs?
  • While you can continue to upload photos, Google’s AI will select which ones to display in your ads.
• How does Google’s AI decide which photos to use?
  • The AI analyzes various factors, including image quality, relevance to the business, and customer engagement.
• Will this affect the cost of my LSAs?
  • There is no indication that this feature will impact the pricing of LSAs.
• Can I control which photos are used in specific ads?
  • Currently, there is no option for manual photo selection on a per-ad basis.
• What if I’m unhappy with the photos chosen by the AI?
  • You can continue to upload new photos, which may be selected by the AI in future local ads. Google also plans to provide insights into photo selection to help businesses understand the process.