ChatGPT Set To Launch a Search Feature: Integrates Web Content & Links

ChatGPT, for all its faults, is the first chatbot of its kind to emulate coherent human like conversational dialogue. While many others, like Google and Microsoft, have since responded to the frenzy this chatbot created with their own versions, the most recent OpenAI updates indicate it’s not done evolving ChatGPT yet.

In short, Bloomberg has hinted at a new ChatGPT search feature on the horizon that would take a different approach to search queries.

Here’s what we know so far.

Analyzing Search Queries: Integrating Content and Links

OpenAI, the company behind ChatGPT, is reportedly developing a search feature that won’t just provide links. It will use its AI muscle to analyze search queries and curate relevant snippets of information directly from the web.

If this is true, premium ChatGPT users can ask a question and get a clear answer with links to the sources!

A Move Away From Traditional Search

OpenAI CEO Sam Altman has made it clear he doesn’t want to simply copy Google’s search model.

Instead, his team is aiming to integrate ChatGPT’s capabilities with search, creating a potentially “cooler” experience that could involve visuals and a more user-friendly format.

Content Marketers Take Note

OpenAI has been making strides towards transparency and attribution. A recent content licensing deal with the Financial Times suggests that ChatGPT might soon be able to directly quote sources and provide links within its responses to various search queries and requests in general.

This could be good news for publishers and SEOs who’ve been concerned about AI’s “parasitic” use of content.

Is Google on Notice?

While this is a developing story, this AI search integration has the potential to challenge Google’s dominance. Search is evolving rapidly with generative AI in the mix, and OpenAI seems to be taking a slightly different approach to this change.

Growing frustration with traditional search engines, especially regarding ad overload and alleged bias, could further fuel this shift.

Is ChatGPT the Google Search killer?

It’s too early to say. However, this development is a significant step towards a more informative and user-friendly search experience.

Even if ChatGPT’s AI search responses to search queries don’t end up taking the crown from Google, the search-related developments are definitely getting more interesting, their impact on search rankings even more so.