How to Claim Your Business on Google (Step-by-Step Guide for 2025)

Is Your Business Listing Unclaimed? Learn What This Means

Did you know that 97% of people learn more about a local business online than anywhere else? In today’s digital world, your online presence is a make-or-break factor in your success, and a crucial piece of that puzzle is your Google Business Profile (formerly Google My Business). This free and powerful tool allows you to manage how your business appears on Google Search and Maps, connecting you directly with potential customers searching for businesses like yours.

So, what exactly is a Google Business Profile? Think of it as your business’s online storefront on Google. It’s where customers can find your contact information, location, hours of operation, photos, reviews, and more. In 2025, having a complete and optimized profile isn’t just a good idea—it’s essential. It’s how you show up in local search results, attract new customers, and build your brand’s reputation.

Claiming and optimizing your Google Business Profile offers a wealth of benefits. It dramatically increases your visibility in local searches, making it easier for customers in your area to find you. It’s a critical component of local SEO (Search Engine Optimization), helping you rank higher in search results. A well-maintained profile also enhances your credibility, as positive reviews and accurate information build trust with potential customers. Plus, it provides valuable insights into customer behavior, allowing you to understand how people are finding and interacting with your business. Simply put, if you want your business to thrive in 2025, you need a Google Business Profile.

This comprehensive guide will walk you through the process of how to claim your business on Google, step by step. We’ll cover everything from searching for your existing listing (or adding a new one) to verifying your business and managing your profile for maximum impact. Whether you’re asking, ” How do I claim my Google business listing?” or you’re starting from scratch with your Google business account, this guide will provide the answers you need.

Do You Really Need a Google Business Profile for Your Business?

Let’s dive deeper into what Google Business Profile is and why it’s so vital for your business. For those just starting out, think of Google My Business as your free online business card, but much more powerful. It’s a dynamic platform that lets you control how your business information appears across Google Search and Maps. It’s the central hub where potential customers find you, learn about you, and ultimately decide whether or not to engage with your business.

Google Business Profile isn’t entirely new. It evolved from what was previously known as Google My Business. While the name has changed, the core purpose remains the same: to connect businesses with customers. This evolution reflects Google’s ongoing efforts to enhance the platform and provide businesses with even more tools to manage their online presence. So, if you’re familiar with Google My Business, you’ll find much of the functionality the same, with some added improvements that our Google Maps optimization service knows how to leverage.

Why is having a Google Business Profile essential for local businesses, especially in 2025? The answer boils down to three key factors: discoverability, customer engagement, and driving traffic. In today’s competitive online space, customers often turn to Google to find local businesses. If your business isn’t listed or your profile is incomplete, you’re missing out on valuable opportunities to connect with potential customers.

A well-optimized profile significantly improves your visibility in local search results, ensuring that your business appears when customers are searching for products or services you offer, making it essential to claim your business on Google ASAP.

Beyond discoverability, Google Business Profile facilitates customer engagement. It provides a platform for customers to leave reviews, ask questions, and interact with your business. Managing and responding to these interactions is crucial for building trust and demonstrating your commitment to customer service. Think of it as a direct line of communication with your customers.

Finally, your Google Business Profile drives traffic to your physical store (if you have one) or your website. By providing accurate location information, directions, and website links, you make it easy for customers to find you and learn more about your offerings. It’s a powerful tool for driving both online and offline traffic.

Key features of a Google Business Profile include:

• Reviews: Customer reviews are essential for building trust and credibility.
• Photos: Showcase your business with high-quality photos and videos.
• Posts: Share updates, promotions, and special offers with potential customers.
• Q&A: Answer frequently asked questions and engage with customer inquiries.
• Insights: Track how customers are finding and interacting with your profile.

Different types of businesses can utilize Google Business Profile, including:

• Storefront businesses: Businesses with a physical location that customers can visit.
• Service-area businesses: Businesses that provide services at the customer’s location.
• Online businesses: Businesses that operate primarily online.

Whether you’re wondering how to claim your business on Google, how do I claim my Google business listing, or simply trying to get started with a Google business account, understanding the importance of Google Business Profile is the first step to online success.

Step-by-Step Guide to Claiming Your Business

This section provides a detailed walk through of the process of claiming your business on Google, ensuring you have control over your online presence and can effectively manage how your business appears to potential customers.

Step 1: Searching for Your Business  

Before you can claim your business, you need to find its existing listing (if one exists) on Google. The easiest way to do this is to search on Google Maps or Google Search. Be as specific as possible with your search terms. For example, if you own “Matt’s Pizzeria” in “Newark,” searching for “Matt’s Pizzeria Newark” or “Pizzeria Newark” will likely yield better results than just “pizza.” The more specific your search, the more likely you are to find the correct listing quickly.

• If your business is listed: You’ll see a listing for your business in the search results. Carefully check the details to ensure it’s the correct listing. Look for any discrepancies in the name, address, or other information. Once you’ve located the correct listing, check its status. If it says, “Claim this business” or “Own this business?”, it’s unclaimed and ready for you to take control. If it shows the name of the owner or manager, it’s likely already claimed.
• If your business is already listed (claimed by someone else): If the listing is already claimed and you’re the rightful owner but don’t have access, you’ll need to request ownership. There’s usually an option on the listing to “Suggest an edit” or “Claim this business.” Clicking on this will typically lead you through a process where you can explain your situation and provide documentation to prove your affiliation with the business. This might include business licenses, registration documents, or utility bills in your business name. Be prepared to be patient, as this process can sometimes take time.
• If your business isn’t listed at all: If you can’t find your business anywhere on Google Maps or Search, don’t worry! This simply means your business hasn’t been added to Google’s database yet. Skip ahead and learn how to create a brand-new listing for your business from scratch.

Step 2: Claiming Your Business  

Once you’ve located your unclaimed listing, the claiming process begins.

Click on the “Request Access,” “Claim this business” or “Own this business?” option, usually located near the top or bottom of the listing. You’ll be guided through a series of steps.

• Choosing a Verification Method: Google offers several ways to verify your business. The available options might vary depending on your business type and location, but they typically include:
  • Postcard Verification: This is the most common and often the default method. Google will mail a physical postcard containing a unique verification code to your business address. This ensures that you actually operate at the location you’re claiming.
  • Phone Verification: In some cases, you might be eligible for phone verification. You’ll receive an automated phone call at the phone number listed for your business, providing you with a verification code.
  • Email Verification: If Google has a valid and up-to-date email address on file for your business, you might be able to verify via email. A verification link will be sent to this email address.
  • Instant Verification: For certain businesses, particularly those already verified with Google Search Console (a tool for website owners), instant verification might be available. This is the fastest method, often requiring just a single click.
• Importance of Accurate Information: Throughout the claiming process, it’s absolutely crucial to ensure all the information you provide is accurate and up-to-date. This includes your official business name (exactly as it appears on your business license or registration), your physical address (including suite or unit numbers if applicable), your primary phone number, your website URL, and your business category (the primary service or product you offer). Inconsistent or incorrect information can cause significant delays in the verification process or even prevent you from claiming your business listing altogether. Google uses this information to verify your legitimacy and to present accurate details to potential customers.

Step 3: Verification  

This is the crucial final step in gaining control of your Google Business Profile. The method you choose in the previous step will determine how you proceed with verification.

• Postcard Verification: After requesting a postcard, it usually takes between a few days and a couple of weeks (depending on your location and postal service efficiency) for the postcard to arrive. The postcard will contain a unique five-digit or six-digit verification code. Once you receive it, log back into your Google Business Profile dashboard (using the same account you used to request the postcard) and enter the code in the designated field. Be sure to enter the code exactly as it appears on the postcard. If the postcard doesn’t arrive within the expected timeframe, you can request another one. Sometimes, postal issues can cause delays.
• Phone Verification: If you chose phone verification, you’ll receive an automated phone call at the phone number you provided for your business. Be prepared to write down the verification code spoken during the call. Have a pen and paper handy.
• Email Verification: For email verification, Google will send a verification email to the address associated with your business. This is usually a quick process. Check your inbox (and spam or junk folder) for the email. Click the verification link contained within the email to complete the process.
• Instant Verification: If you were eligible for instant verification, the process is usually seamless and fast. It often involves a single click to confirm your business ownership.
• Troubleshooting Verification Issues: Sometimes, verification can be more challenging than expected. Here are some common issues and how to resolve them:
  • Incorrect Address: Double-check your business address for absolute accuracy. Even a small typo can prevent the postcard from reaching you. If you find an error, correct it in your Business Profile settings and request a new postcard.
  • Postcard Not Arriving: If your postcard doesn’t arrive within two weeks, request another one. Ensure your business address is clearly visible from the street to aid postal delivery.
  • Phone Number Issues: Make absolutely sure the phone number you listed is correct and that you (or someone authorized) can answer calls at that number during business hours. Automated systems sometimes have difficulty with certain phone systems.
  • Email Problems: Verify that you have access to the email address associated with your business. Check your spam or junk folder if you don’t see the verification email. If the email address is incorrect, update it in your Business Profile settings.
  • Business Already Claimed: If you discover the business is already claimed by someone you don’t recognize, follow the steps outlined earlier to request ownership.

Step 4: Managing Your Business Profile  

Once your business is successfully verified, you’ll gain full access to your Google Business Profile dashboard.

This is the central hub where you’ll manage and control all aspects of your online presence on Google. Familiarize yourself with the interface and the different sections. Key settings and features include:

• Updating Business Information: This is where you can edit and update your business name, address, phone number, website, hours of operation, and other essential details. It’s vital to keep this information up-to-date to ensure accuracy for potential customers.
• Managing Reviews: Customer reviews are a powerful tool for building trust. Respond to reviews, both positive and negative, in a professional and timely manner. This shows customers that you value their feedback.
• Adding Photos and Videos: Showcase your business with high-quality photos and videos. Visuals can significantly enhance your profile and attract more customers. Include photos of your storefront, products, services, and team.
• Creating Posts: Use Google Posts to share updates, promotions, special offers, and announcements directly on your Business Profile. This is a great way to engage with customers and keep them informed about what’s happening at your business.
• Answering Questions: The Q&A section allows customers to ask questions about your business. Monitor this section regularly and provide prompt and helpful answers.

Keeping your information up-to-date and actively managing your Google Business Profile is crucial for maintaining a positive online presence and ensuring that potential customers have accurate and relevant information about your business. Regularly review and update your profile to maximize its effectiveness and attract more customers.

Adding a New Business to Google Maps  

If your business isn’t listed at all on Google Maps or Search, you’ll need to add it. This process is relatively straightforward.

1. Go to Google Maps: Open Google Maps in your web browser or on your mobile device.
2. Search for your business type or category: Start by searching for the general type of business you operate (e.g., “restaurant,” “plumber,” “hair salon”). This helps Google understand the context of your business.
3. Click “Add a business”: Look for an option that says, “Add a business,” “Add a missing place,” or something similar. This is usually found in the menu or sidebar of Google Maps.
4. Fill in the required information: You’ll be presented with a form to fill out. Provide accurate and complete information about your business, including:
   • Business Name: Enter your official business name exactly as it appears on your business license or registration.
   • Address: Provide your full and accurate physical address, including any suite or unit numbers.
   • Phone Number: Enter your primary business phone number.
   • Website: Include the URL of your business website, if you have one.
   • Category: Choose the most appropriate category that accurately reflects your primary business activity. Be as specific as possible. You may be able to select multiple categories.
5. Importance of NAP Consistency: NAP (Name, Address, Phone Number) consistency is extremely important for local SEO. Ensure that your business’s NAP information is consistent across all online platforms, including your website, social media profiles, and¹ other online directories. Inconsistencies can confuse search engines and make it harder for customers to find you.
6. What to expect after submitting: After you submit your new business listing, Google will review it to ensure it meets their guidelines. This review process can take anywhere from a few days to a few weeks. You may be contacted by Google for further information or verification. Once your listing is approved, it will appear on Google Maps and Search.

Optimizing Your Google Business Profile for Success  

Simply claiming your business on Google is just the first step. To truly maximize the benefits of your Google Business Profile, you need to optimize it for success.

• Complete all sections: Fill out every section of your profile with accurate and detailed information. The more complete your profile, the better it will perform in search results.
• Choose the right categories and attributes: Select the most relevant categories and attributes that accurately describe your business. This helps Google understand what you offer and connect you with the right customers.
• Add high-quality photos and videos: Visual content is crucial for attracting attention. Add professional and high-quality photos and videos of your storefront, products, services, and team.

• Manage and respond to reviews: Actively manage your reviews by responding to both positive and negative feedback. This demonstrates your commitment to customer service and builds trust.
• Use Google Posts: Regularly use Google Posts to share updates, promotions, special offers, and announcements. This keeps your profile fresh and engaging.
• Encourage customer engagement: Encourage customers to ask questions and interact with your business through the Q&A section and messaging feature.
• Regularly update your profile information: Keep your profile information up-to-date, including your hours of operation, contact information, and any changes to your products or services.

Staying Updated with Google Business Profile Changes  

Google Business Profile is a dynamic platform that is constantly evolving. New features and updates are frequently rolled out, so it’s important to stay informed to maximize your profile’s effectiveness.

• The continually growing nature of Google Business Profile: Google regularly updates its algorithms and features, so staying up-to-date is crucial for maintaining your online presence.
• Importance of staying informed: Keeping informed about the latest changes ensures you can take advantage of new features and adapt to any changes in best practices.
• Resources for staying up-to-date: Follow Google’s official blog, industry blogs, and marketing websites to stay informed about the latest Google Business Profile updates and news.

As a business owner, it can be overwhelming to handle all these steps and measures when learning how to claim a Google Business listing, which is where our local listing optimization service can help.

FAQs

Q: How much does it cost to claim my business on Google?

A: It’s absolutely free! Creating and managing your Google Business Profile is a free service provided by Google.

Q: How long does it take to get verified?

A: Verification time varies depending on the method you choose. Postcard verification typically takes a few days to a couple of weeks. Phone and email verification are usually faster, often instant or within a few hours. Instant verification, if available, is the quickest.

Q: Can I manage multiple business locations from one account?

A: Yes, you can. Google Business Profile Manager allows you to manage multiple business locations from a single account, making it easier to oversee all your online presences.

Q: What if I don’t have a physical storefront?

A: No problem! You can still create a Google Business Profile even if you don’t have a traditional storefront. If you’re a service-area business (visiting customers at their location) or operate primarily online, you can set up a profile that reflects your business model.

Q: How do I deal with negative reviews?

A: Respond to negative reviews professionally and respectfully. Acknowledge the customer’s concerns, apologize for any issues they experienced, and offer to resolve the matter offline. Avoid getting into arguments or being defensive. A thoughtful response can show other potential customers that you value feedback and are committed to customer satisfaction.

Q: What happens if I don’t verify my business?

A: If you don’t verify your business, your profile may not be visible in Google Search results or on Google Maps. Verification is essential for establishing your legitimacy and ensuring your business appears in relevant searches.

Q: How often should I update my Google Business Profile?

A: Regularly, ideally weekly or monthly. Keeping your information fresh and up-to-date is crucial for attracting customers. Regular updates signal to Google that your business is active and engaged, which can positively impact your ranking in search results. Make it a part of your regular marketing routine.

Choose Search Berg for Google Business Profile and Beyond

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Get in touch with us to learn more.