Google vs Facebook What’s Better For Traffic?

Pay per click advertising services are a dime a dozen these days (and they all charge a pretty penny!). But what’s the best PPC advertising company among the major ones? This infographic breaks down the differences between two of the most popular ones—Google’s and Facebook’s pay per click advertising offerings.

How much does each service’s pay per click advertising cost? How do you set up their PPC offerings? We answer all of these questions here.

Among the many metrics we look at, the most important ones are ad targeting options with regard to demographics and location, as well as contextual awareness.

We also help you decide what the most effective platform is based on the amount of traffic you want to generate, breaking down the pros and cons so you can make an informed decision based on a host of different factors. Find out where your audience is, what ad formats each platform has in store for you, and what your returns will look like for each.