Guaranteed SEO Strategies: How Experts Dominate SERPs and Drive Traffic

A Search Engine Results page (SERP) contains paid ads, organic results, visual elements, and a relevant “people also ask”section with quick answers.

The order of these results depends on a complex algorithm, a search engine’s best-kept secret. However, you can make it work for you through search engine optimization (SEO) factors. SEO factors help you optimize your website for a higher ranking. There are over 200 ranking factors, some of which are:

• High-quality, value-adding content
• Backlinks from high-domain authority websites
• High-volume keywords
• Search intent
• Mobile-friendliness

SEO drives almost 1,000% more traffic to your website than social media. Unfortunately, DIYing the above factors is easier said than done, even with a roadmap.

On the bright side, you can hammer out the following guaranteed SEO strategies and hop on to that coveted first page through our SEO services.

Say Hello to E-E-A-T: Your First-hand “Experience” on a Topic

In December 2022, Google added an E for Experience acronym in E-A-T (Expertise, Authority, Trust). What does it mean? Essentially, first-hand, on-field experience of the author on the topic they are writing about will count a great deal towards its search engine ranking.

Spare 10 minutes for our first video of 2023 to wrap your head around the top SEO trends, including a short primer to the new E-E-A-T.

Create Audience-Centered Content

High-quality content has taken on a new meaning in 2023. It’s no more about creating traffic-targeted content but about creating content that benefits your target audience.

Guest posting sites have been doing this for years. They cater to content from a certain sector or industry. For instance, legal guest posting sites entertain law-related content, whereas culinary ones entertain food-related content, and so on.

If you need help sticking to the topics relevant to your industry and simultaneously churning out original content your target audience is searching for, try getting help from SEO experts. They know the best practices and can draw a road map to help you create content your audience wishes to read.

Use the Ultimate Content Quality Signal: Multimedia Elements

Multimedia, such as images, videos, and GIFs, can give you a leg up in search engine rankings.

Short videos can be engaging and summarize your company profile in less than two minutes. 91% of online visitors prefer a dynamic format that allows sounds, visuals, and movement. You can use these elements to tell your brand story, break the fourth wall, and manage anything and everything.

Go the Extra Mile with Image SEO

Adding images without optimizing them is not the way to go. Images can drive organic traffic—users landing on your website through unpaid sources—but only if optimized for visually impaired screen readers.

Case Study: Solo Stove

Solo Stove is the quintessential example of an e-commerce website that goes the extra mile with image SEO. Click on any product, right-click the image, and select “Inspect.”You get the following elements:

• A concise file name
• Alt text devoid of keyword stuffing
• A high-resolution image
• A compressed image

Invest in Voice Search Optimization

Did you know there are over 200 million smart speakers in households worldwide as we type? Written queries are being replaced with voice search queries every day.

Below are a few SEO strategies for voice search optimization:

• Use long-tail keywords that include complete phrases
• Creates an FAQ section to incorporate the above naturally.
• Speak the language(s) of your target audience.
• Track customer activity through your Google Business profile.
• Become mobile-friendly through readability and responsiveness.
• Aim for higher domain authority.

Related: Now is the Right Time to Optimize Your Content for Voice Search

Attract Traffic Through Featured Snippets

If page two of the SERPs is the best place to hide a body (read: low traffic), page one is the place to be, period. The higher up the ladder you are, the better. Why aim for number one when you can aim for Position 0, the coveted spot of a featured snippet?

Google describes a featured snippet as a “special box,” showing a descriptive snippet instead of the regular search result.

Optimizing for featured snippets involves the following steps:

• Start with a “What is”heading.
• Use the present simple tense.
• Define the topic in layman’s terms.
• Use shorter sentences and bullet points.
• Refrain from using your brand name.
• Use second and third-person language.

The featured snippet may appear in the “People also ask” section.

Track SEO Metrics to Maintain Your Supremacy

Google Analytics 4 (GA4) helps you collect data from websites and apps to assess what’s working and not working for you.

By evaluating the following metrics on Google Analytics, you can cut your losses and adjust your SEO strategy as you go:

• Engagement rate
• Landing page report
• Email subscriptions
• Image contribution
• Content engagement
• Customer lifetime value (long-term customer retention)
• Brand awareness and visibility
• Missed brand search opportunities
• Conversion rate
• Clicks and impressions

Adapt to the E-E-A-T Era with Guaranteed Search Engine Optimization Services

When Google rolled out the newest update to its algorithm, brands looked upon it with a mixture of horror and awe.

On the one hand, they respected the smarter AI technology Google had introduced to cater to a very human audience. On the other, they hated losing favor and going down the SERPs because of their old SEO strategies.

We know that calling our services “Guaranteed SEO Services” is a tall order. However, it’s our job to keep our finger on the pulse of this industry and track algorithm changes.

Hire our SEO services to get closer to that first page.

Recalibrate your content strategy to re-dominate the SERPs. Get back on that elusive first page with Guaranteed SEO Services.