The Value of Getting Published on Yahoo News

Did you know that Yahoo News is one of the most visited media outlets on the web, according to Statista?

In other words, getting featured on Yahoo News is a fantastic way to increase the number of visitors to your website!

Yahoo News is also what digital marketing buffs refer to as a ‘high domain authority (DA) website’.

This means it frequently ranks highly on search engine results pages, so if your content gets published on it, your credibility and trustworthiness goes up as well.

We’re here to help you understand the ins and outs of getting content such as press releases (PRs) published on Yahoo News so your business goes from strength to strength.

That’s why we’ve put together this simple, 5-step guide that covers everything from picking the right topics for your PRs to capitalizing on link-building so you can make the most of getting published on Yahoo News.

Without further ado, let’s dive in!

Step 1: Choose the Right Topic

Ready to send your business success to the moon by getting published on Yahoo News? The first thing you’re going to want to do is to choose a relevant topic.

This might seem straightforward—but it pays (quite often literally) to give it some thought. If you go through the content featured on Yahoo News, you’ll find that it’s timely, informative, and unbiased.

That’s why it’s worth coming up with topics that relate to your business and are relevant to what’s happening in the world right now.

Topics that passionately present new information from new angles are ideal because they’ll pique your target audience’s interest.

It’s also worth coming up with topics that prompt readers to engage in a conversation about them. This will ensure the content receives plenty of comments and is shared on multiple platforms, boosting your company’s visibility.

This amounts to a fair few boxes to check, but don’t fret—our team of experts at Search Berg is here to help you!

Our content marketing team has helped countless clients come up with topics for informative and relevant content.

They’ll go through your unique business needs and develop topics for you that are ideal for promoting your business while maintaining the focus on being newsworthy.

This will ensure you reap the maximum benefits of getting published on Yahoo News—but what kind of content works best? That’s what our next step is all about!

Example:

You’re in the real estate business.

Good topics to cover:

• Experts say real estate prices in Dallas could soon bottom out
• UK Property Slumps to Worst Quarter Since 2009 as Rates Bite
• “More homes are sitting in Cleveland’s real estate market,” says this real estate agent
• The Reality Of The Real Estate Market Right Now

Topics NOT to cover:

• A Guide To Understanding The Real Estate Market In New York
• Mistakes You Should Avoid Making When Investing In Real Estate

TIP

Essentially, there’s just one thing you need to mind: the topic needs to be news. There can’t be any guides and tutorials. It needs to provide a detailed, new perspective.

Take a look at some topics you can focus on.

Step 2: Write the Press Release

Want to know the secret to getting published on Yahoo News? It’s to write and submit a press release (PR) that announces something newsworthy and promotes your business tactfully.

Ideally, you want to write a PR that contains plenty of research-based facts to add to the reader’s knowledge and makes use of engaging language to maintain readability.

You’ll know your PR is downright outstanding if it maintains a solid balance between being formal, concise, and factual while promoting your services and/or products.

Pop a quote or two in there from one of your representatives to showcase the value of goods/services, sprinkle in a few relevant facts to tie everything together, and voila—you have all the makings of an epic PR that’s sure to feature on Yahoo News!

Unsure how to go about all of this? We’re ready to help you at Search Berg.

Our content writing team has written countless PRs that follow a solid structure Yahoo New loves and balance promotion with information impeccably.

All you’ve got to do is approve the topic, and we’ll help you write a stellar PR that creates a genuine buzz about your brand and keeps your customers engaged!

Step 3: Incorporate Relevant External Links

Like most other news websites, Yahoo News is full of content that’s backed by research so that it’s credible in the eyes of readers.

This is why the next step to getting published on Yahoo News is to incorporate external links in your PR!

External links will help your readers understand technical jargon and make the piece more credible.

For instance, suppose you’re in the home renovation industry.

Would your customers prefer reading a press release that cites studies conducted by home remodeling giants like The Spruce or one that doesn’t? Chances are you’d pick the first option!

This is why the greater the number of relevant external links in your PR, the higher the chance it’ll be seen as authoritative by your readers.

The key is to incorporate external links in a natural way. You don’t want to pepper your piece with links for the sake of it—and that’s where our link-building services at Search Berg come into the picture!

We’re here to help you write well-researched, informative PRs that feature plenty of high DA links so your credibility shoots up in the eyes of your customers.

Step 4: Submit the PR to a Distribution Service

Now that you’ve got your PR ready, it’s time to submit it to Yahoo News!

One of the best ways to do this is to send your piece to a high-authority website that publishes press releases Yahoo News deems credible.

These are also known as PR distribution services—and their sole purpose is to get well-written PRs out there for Yahoo News to re-post!

Unfortunately, submitting your PR to a distribution service on your own is unlikely to work because of the sheer volume of content they receive.

At Search Berg, we’ve developed strong connections with plenty of high-authority PR distribution services that regularly post content we’ve created for our clients.

Once you’ve approved the final draft of the PR, we’ll send it through to the distribution service, and the magic of SEO will take care of the rest.

The external links we incorporate, coupled with strategically placed keywords and a structure that Yahoo News is familiar with, will boost your chances of getting published on the platform.

If you’re ready to let professionals write dazzling PRs for you that strike a balance between being informative and promotional and contain plenty of relevant external links to get you published on Yahoo News, get in touch with us today!

Key Takeaways

Here are the main points to remember if you want to get published on Yahoo News:

• Choose a relevant topic that’ll yield informative and ultra-readable content
• You’re trying to get published on a news website, so be sure to write press releases
• Incorporate external links to make the PR credible and trustworthy
• Partner with our Yahoo News wizards at Search Berg!

Search Berg: Helping You Get Published on Yahoo News

Now that you know the four key steps to getting published on Yahoo News, why not contact experts who know them inside out? That’s where Search Berg comes in!

At Search Berg, we’ve got an army of pro content writers ready to draft fantastic PRs for you and pepper them with relevant links, so your PR appears credible and gets published on Yahoo News.

Our packages come at three price points, and we’re always transparent about our pricing.

If you’re ready to consult SEO professionals who have worked with the likes of Business Insider and Forbes, dial 855-444-4777!