Link Building for Contractors: Best Practices to Maximize SEO Benefits

Link building is when a website includes a link to one of your web pages—a backlink—in its SEO content. The more high-quality backlinks you earn, the more visitors you will likely get through those third-party websites.

This increase in traffic won’t go unnoticed by Google and other search engines. At this point, they will see you as an authority and a helpful resource in your line of work.

Link building can prove to be a cost-effective way for contractors to expand their local reach, and improve their online presence while working with a set marketing budget.

A professional link building service or a dedicated SEO for Contractors package can help you do all this and more.

Link Building: The Key To Enhanced Brand Visibility

Link building can help contractors expand their brand visibility by getting their website and brand mentioned on various reputable platforms. When other websites link to your content or mention your brand, it increases brand recognition and awareness among your target audience.

Now let’s apply the quality vs. quantity argument to link building strategies. When your content is helpful, it naturally earns backlinks, ideally by high-traffic websites.

When it isn’t helpful, you could obtain low-quality backlinks en masse through alternative means. However, like content, Google would rather you earn ten high-quality links than borrow, buy, or barter 100 low-quality links.

9 Strategies for Earning High-Quality Backlinks

A backlink building service can pave the way to valuable networking opportunities and potential collaborations. Building relationships with other professionals in the field can open doors to new business prospects and expand your network.

What’s more, it directly contributes to your SEO efforts by improving the ranking of your web pages.

Here’s a video that offers more insight into backlinks:

In a nutshell, contractors no longer have to only rely on word of mouth to promote their services.

Here’s the recipe for a winning backlinking strategy that drives results:

1. Find Your Keywords

Keyword research is a tried, tested, proven strategy among contractors who went digital during the pandemic’s heydays. When you incorporate words your target audience is typing in their search bar, other high-quality websites can find and add links from your website.

Free tools like Google Keyword Planner and Ubersuggest are great starting points for keyword research. You can also take this a step forward with local SEO and rank for keywords used in the areas where you provide your services. Localizing your search will give you a competitive edge in the market.

2. Reevaluate Your Linking Strategy

Meet link spam, also known as a Google pet peeve. It includes everything, from buying backlinks to adding an unnatural number of outbound links to the content.

Linking to lots of non-competitive websites signals your site as link spam to Google’s algorithm.

Consider the following relevancy factors before adding outbound links:

• Topic Relevancy: Is the topic of the content on the other website in any way relevant to your content, especially the word or phrase you’re linking it to? If yes, go ahead. If not, steer clear!
• Website Authority: You must be aware of the domain authority, i.e., how authoritative a website is in your industry, before associating yourself with its content. Low domain authority makes for a low-quality outbound link.

Recommended Read: How to Find Link Building Opportunities

3. Create Helpful Content

The next step is to create high-quality and well-researched content your audience is looking for.

The first order of business is to create relevant content.

Create informative and engaging content that satisfies your target audience’s search intent. What kind of information is your audience looking for when searching for contracting services? Quality content is more likely to attract backlinks naturally, as other websites find it valuable and worth referencing.

Watch the following video to learn what Google wants to see in your content.

Recommended Read:  Real-Time SEO Content Writing: A 7-Step Process for Everyone

4. Invest in Mobile SEO

Google has started prioritizing websites with a mobile version over those with only the desktop version. If your website is optimized for smart devices, it’s likely to rank on SERPs.

Look up the mobile-optimized version of E&M Shore Construction Inc on your cellphone. Better yet, type “contractor in Bay Ridge Brooklyn” in the search bar; the website should be visible in the top results. Its visibility increases its chances of earning backlinks.

Recommended Read: The Importance of Mobile SEO for Contractors

5. Initiate Guest Blogging Campaigns

Write and submit your blogs to authoritative and industry-specific third-party websites. Follow the tenets of helpful and high-quality content. Finally, don’t forget to include one backlink to your website or socials in the content or author bio and state your name in the byline.

Recommended Read: What is Guest Blogging and How to Get Started with it?

The following websites accept guest posts by contractors and have a high enough domain authority to pass Google’s stringent link building rules.

6. Consider Broken Link Building

Dead or broken link building is an outreach approach. You approach other non-competing websites within your industry and offer to replace the broken links in their content with a working link to your website.

Since you are non-competitors and the broken link isn’t doing their ranks much good, they will see this as a valuable opportunity. You, on the other hand, will gain a shiny brand-new backlink from an authoritative stakeholder.

7. Write to the Resource Page Owners

Compile a list of resource pages whose content and links are relevant to your industry. Pitch your content and ideas to the owners and moderators of these websites. If they like your content and believe it will make a valuable addition to their domain, they will reward you with a backlink.

Recommended Read: Manual Link Building Tips

8. Invest in Social Media Promotion

Your industry has as significant a social media presence as any. Attract link building opportunities by promoting and sharing your content across social media platforms. Create engaging posts and reply to your audience’s comments once they respond to your prompts.

You can also connect with influencers and offer to sponsor their content in exchange for promoting your services; they are always open to mentioning your website in sponsored posts and videos.

Recommended Read: How Small Business Owners Can Boost Their Online Presence

9. Stay on Top with Link Reclamation

Link reclamation is when you reach out to a website owner, asking them to add a link to your website. The practice is limited to content where your brand name is mentioned without a corresponding link.

You can easily create a Google Alert for your brand, name, and other related nouns. That way, Google will let you know when they pop up, and you can check whether or not they feature a backlink to your website.

Hire Link Building Services to Be the Go-to Contractor in Your Area

Do you want to direct organic traffic to your site without incurring additional advertising costs? Do you need help marketing an expansion of operations beyond your primary location? The word on the street can only go so far.

Hire Search Berg’s link building services to earn high-quality backlinks and disavow low-quality links. With SEO for Contractors, you can perform an end-to-end SEO audit and assessment of your website, perform a competitor analysis, research keywords, and more.

Build and maintain your online presence with a professional link building service today!