Outsourcing PPC Management Services: The Secret to More Profitable Campaigns

You need a ton of leads and a steady stream of traffic to put your business on the map. This is why 65%of small businesses utilize PPC advertising to use online marketing to its full potential and convert prospects into paying customers.

A well-managed PPC campaign (emphasis on well) can quickly increase leads and generate online traffic since this marketing channel allows you to reach your targeted audience at the right time.

For example, if you run a coffee shop, you can set your PPC ads to appear first thing in the morning when your targeted audience is looking for a caffeine fix.

The key to reaching a larger audience with PPC campaigns is ensuring that it is well-structured and tailor-made to meet your unique needs.

Reports show that the average conversion rate for an e-commerce business website can range from 1.81% to 3.71%. This shows the average percentage of users visiting an e-commerce website who make a purchase.

This rate depends on factors like a good website design, excellent customer experience, and engaging marketing tactics.

So, how can you achieve all of that?

By outsourcing PPC management services!

Let our experts break it down for you.

What Makes PPC The Pinnacle of Online Marketing?

PPC is a form of online advertising where you pay every time an individual clicks on your ad. Google reveals that for every $1 a company invests in an ad, around $8 is generated in profits.

Search advertising spending is reportedly expected to hit 164.6 billion dollars worldwide and grow to 190.5 billion US dollars by the end of 2024.

One of the immediate benefits you’ll observe with PPC campaigns is that you don’t have to compete against a horde of competitors to get your brand in front of potential customers.

Since businesses only pay when someone clicks on their ad, this form of online marketing yields a good ROI.

Let’s take a look at some examples.

Converse, the global footwear giant, partnered with a marketing agency to create a highly engaging PPC ad campaign to increase its online engagement.

The brand used keywords that its teenage audience was currently searching for to start a dialogue with its viewers and draw them in.

Keywords like “spelling bee,” “prom night,” and “how to talk to girls” helped its viewers begin conversations through the ad copy and several interconnected microsites, allowing for a more meaningful experience.

This campaign was very successful in connecting the brand with its targeted audience and building brand loyalty.

Still not convinced about outsourcing PPC campaigns? Here’s a quick rundown of the benefits of PPC ad management services.

The Value of Effective Pay-Per-Click Management

PPC campaigns can only help you direct high-quality traffic to your website if they’re executed correctly.

Some of the foundational elements of a winning PPC campaign include:

• Keyword research
• Ad auctions
• Quality score
• Ad groups

Without an effective PPC strategy, value-adding content, and relation-building tactics, people might click on your ad but won’t make the purchase. This may lead to poor website conversions.

Why Are Leading Businesses Turning Towards Outsourcing PPC Management?

With so many core business tasks already on their plate, business owners may find it difficult to focus on devising an optimized PPC strategy that includes the following:

• Well-researched long-tail and negative keywords
• Refinedbidding strategies
• Allocating a budget and managing it
• Performing competitive analysis
• Researching and implementing the updated strategies
• Channel targeting and copy creation

You need a wide range of skill sets and expertise to complete all of these tasks and achieve desired results.

Also, PPC marketing isn’t just about running ads.

A good PPC campaign requires assessing the entire lead generation strategy, meeting the prospect where it is, and then leading it toward building a relationship with your brand.

So if you haven’t achieved your PPC goals yet despite months of trying, this might be why.

Recommended read: Lead Generation and Conversion Statistics to Guide Your Marketing Strategy in 2023

By leveraging PPC ad Management Services, you can:

1. Get Incomparable Expertise

PPC management companies have been a part of the digital marketing industry for years, which is why they have more expertise and an in-depth understanding of what works and what doesn’t.

With their experience, PPC management experts can execute a strategy more efficiently and provide you with customized solutions that meet your unique needs and requirements.

Recommended read: PPC Management for Small Businesses: Tips and Tricks

2. Cut Costs and Save Money

In-house PPC management is far more expensive than outsourcing it.

This is because hiring a full-time employee and providing them with a full benefits package with a competitive salary will cost you more than working with an agency for a short time.

Outsourcing also removes all the complexities and costs of recruitment, compliance, taxation, and healthcare.

3. Get the Benefits of Using Advanced Tools and Techniques

PPC management experts employ state-of-the-art technology like Google Analytics, Google AdWords, BingAds, DoubleClick, etc., to help you achieve your business goals.

They have the tools and resources, like Semrush, Ad Badger, and Google Ads Editor, that can be used to analyze campaign results and tweak them in real time based on the results.

4. Leverage the Latest Industry Trends

Working closely with PPC marketing professionals will help you benefit from the latest industry trends and knowledge.

PPC management agencies are constantly adapting and implementing the latest and most innovative tactics that make their well-crafted campaigns more effective.

5. Prevent Major Marketing Mishaps

We know how even the smallest of mistakes in your marketing strategy can cause irrevocable damage to your brand.

Remember when Pringles created an ad that referred to “Multi Tasty MultiGran” and completely missed adding an “i” in grain?

After the release of the ad, Twitter was flooded with images of the typo, with consumers making fun of this marketing disaster.

Thanks, whoever did this 🤦🏻‍♂️

We see YOUR correction and we raise you a correction… “You’re”.#MultiGRAINnotGRAN pic.twitter.com/nH6OFMMOnp

— Pringles UK & Ireland (@Pringles_UK) November 2, 2022

Pringles had to do some damage control to make sure its brand image wasn’t affected due to a single marketing failure.

From a typo on our poster campaign we launched new multi tasty ‘multigran’ Pringles instead of ‘multigrain’. It’s an easy mistake to make. To help clear things up we made this… #MultiGRAINnotMultiGRAN pic.twitter.com/b3NfIrqY2n

— Pringles UK & Ireland (@Pringles_UK) November 1, 2022

Outsourcing PPC management services will minimize the possibility of errors, leading to quicker results.

Ready To Take Your PPC Campaigns To The Next Level?

Make sure your PPC campaign has the right content, offers an unforgettable website experience, and implements the right targeting with help from our PPC management experts.

Don’t waste any more time on ineffective PPC campaigns. Outsource your management services to us and get impressive new leads.