Difference Between SEO Content Writing and SEO Copywriting

When you break SEO writing down to its two main components (SEO content writing and SEO copywriting) and launch a powerful campaign, the results may astound you.

If you’re new to all this, we’re going back to the basics today:

• What’s the difference between SEO content writing and SEO copywriting?
• Which strategy is right for your business?
• How should you kick things off the right way?

Our SEO writing specialists are spilling the beans.

The Basics: SEO Content Writing vs. SEO Copywriting

SEO content writing is the process of writing content to inform your audience.

SEO content is any form of written content that educates readers—articles, blogs, guest posts, press releases, etc.

Copywriting for SEO, on the other hand, is the process of writing content or copy to sell a product/service.

You’re not sharing new ideas, discussing trends, elaborating on industry topics, and so on. You’re pitching your brand, highlighting your USPs, and driving conversions.

Examples? Product/service descriptions, home page content, “about us” page content, and so on.

Any written content on your site (excluding the blog page) is web copy. It’s direct, engaging, and conversion-oriented.

Here’s a breakdown of the key differences between SEO content writing and SEO copywriting!

People often think that SEO content and SEO copy are either/or options.

It really isn’t about SEO content writing vs. SEO copywriting.

You don’t have to pick between the two.

Both strategies are absolutely necessary.

Web copy is indispensable.

You can’t build a site without content.

Powerful web copy will help you earn more conversions and stabilize your bottom line.

And powerful web content will help you popularize your brand, build an audience, earn greater credibility, and establish yourself as a trusted industry voice.

How to Write SEO Content

SEO content is experimental.

You have so much to work with; there are no limitations!

Think about it.

Every industry is incredibly diverse.

If you offer tech support, you can cover new gadgets, trends, tech events, breakthroughs, new technologies, expected launches, predictions, and so much more.

If you provide legal support to clients, you can cover different types of crimes, ways to find the best lawyer, interesting cases, unsolved cases, the penalties for different crimes, and so on.

The list is endless.

SEO content helps you get creative and engage with your audience.

You’re working with zero limitations.

If you run a healthcare clinic, you can write about the importance of a healthy diet.

While this won’t exactly convert your audience, it’ll educate them.

You’re not just chasing a sale; you’re looking out for your audience and providing valuable information that enriches their life and improves their experience with your brand.

As they become consistent readers, they’ll start taking positive action on your site.

So while the primary goal isn’t converting your audience, you can and will still end up doing that!

This is the power of SEO content.

For starters, find a team of experienced SEO content writers with industry knowledge.

This is imperative.

Unfortunately, many brands end up working with writers who produce generic content and lack industry insight.

The outcome?

Your audience will sniff out the lack of attention to detail in a minute.

Using the right industry jargon, expertly talking about relevant trends and strategies, and providing accurate, reliable information is paramount.

Writers who haven’t worked in your industry will fail to hit the nail on the head.

At Search Berg, we have 50+ writing teams with industry experts.

If you run a healthcare clinic, your content will be written by our healthcare team, which comprises healthcare professionals with SEO knowledge.

Keep this little trick in mind when you start looking for SEO writing partners.

It’ll help you find a competent, experienced, and knowledgeable team that can produce quality content.

Follow this up by whipping up a content plan.

Here’s an example of what this will look like:

Your SEO team will comb through your business (engagement, traffic, conversion, retention reports) to understand which content will benefit you most.

Perhaps your brand needs articles. Or blogs. Or a combination of both! Maybe you require guest posts for ranking support. Press releases may be recommended if your brand isn’t as credible as your competitors.

The plan will include a mix of web content that helps you get seen, build credibility, and fetch sweet sales. Once the type of content is decided, the content ideas will be drafted!

Your SEO content team will combine their industry knowledge and experience with their excellent research skills to devise a set of relevant, engaging, high-demand topics that make waves.

All set?

It’s time to write the content! Now, SEO content must be optimized to the tee.

Use this cheat sheet:

Recommended Read: Real-Time SEO Content Writing: A 7-Step Process for Everyone

How to Write SEO Copy

When writing web copy, keep one thing in mind. You’re writing to prompt action and make a sale.

Sure, you’ll still have to inform your audience to some extent. But your main goal is driving a conversion.

Your content cannot drag on. Avoid using excess words, long sentences, and fluff. Web copy should be direct, engaging, to the point, and action-driven.

Here’s an excellent example:

Adidas keeps things short, simple, exciting, and action-packed. There’s no exaggeration, no embellishment. They describe the vibe of the shoes, give a shout-out to their aesthetic appeal, and bring the focus back to your outfit.

What will the shoes do?

Make your outfit look so much better.

The copy is succinct, direct, and fun! The description is just as direct, with no fuss.

Copy this style to the tee. Your product/service description should be to the point.

If you have more information to share—like the technicalities—create a separate “details” section and list the information in bullet points. This makes it more readable.

Your audience can quickly scan the bullet points and check their boxes off the list. Keep things short and sweet while writing web copy for your site’s landing page, products/services, or contact page.

You can still use this strategy for pages that require more text (like the “about us” page, for example).

Take a page from Wild Fork’s book:

It goes on, but we’re not mad about it! As a reader, you’re compelled to keep reading.

Why? You’re not scanning big chunks of text.

The structure and style make the information—even though it is a lot—so much more readable. This is exactly what you want to do with web content.

Break it down and add an exciting touch to it! Your goal is to ensure that your readers stick around till the very end because that’s where the conversion lies.

Use this guide to ace the SEO copywriting process:

Optimize your web copy to ensure it appears among the top Google search results. The better your optimization efforts, the higher the rankings!

Recommended Read: How to Develop a Conversion-Friendly Landing Page

Wrapping Up

In this blog, we walked you through the SEO content writing vs. SEO copywriting debate.

We emphasized the importance of leveraging both writing strategies to build your brand, boost sales, and achieve long-term growth.

Now that you have all the tools you need for this project, it’s time to kick things off! At Search Berg, we provide complete SEO writing services. If you require professional web copy that increases your site’s conversion potential, we’ll get right to it!

And if you want quality SEO content that gives your brand the exposure and reach you’re looking for, we’ll get the job done.

Give us a call to get started! It’s time to steer your brand in the right direction with the power of effective, industry-specific, and engaging SEO writing!