5 SEO Link Building Strategies That Work in 2025

Link building in 2025 demands more than just a passing familiarity with SEO trends. It requires a deep understanding of how search engines evaluate authority and relevance.

At the Search Berg headquarters, we’ve dedicated countless hours to analyzing algorithm updates, studying user behavior, and rigorously testing various link building methods. In this guide, we’re sharing 8 SEO link building strategies that are not only effective in 2025, but are grounded in a solid understanding of the current SEO arena.

Ready to leverage our expertise and take your link building game to the next level?

Let’s explore.

What Exactly is Link Building and Why Does It Matter?

Let’s quickly take a moment to solidify our understanding of what link building actually is and, more importantly, why it matters. It’s easy to get caught up in the tactics, but without a solid foundation, even the best strategies can fall flat.

Think of link building as the engine that drives your SEO. Every link pointing to your website is essentially a vote of confidence from another site. Google interprets these “votes” as signals of trust, authority, and relevance. The more high-quality backlinks you accrue, the more credible your site appears in the eyes of search engines.

But here’s the critical part: it’s not just about any link. A backlink from a highly respected, relevant website in your industry carries significantly more weight than a link from a low-quality or unrelated source. In fact, irrelevant or spammy links can actually harm your rankings.

So, why is all this so important? Because when it comes to SEO, authority translates to visibility. Higher rankings mean more organic traffic, and more organic traffic translates to increased brand awareness, more leads, and ultimately a healthier bottom line.

Link building, when done correctly, is the bedrock of a successful SEO strategy, and it’s absolutely essential for any business that wants to compete and thrive in the online arena.

1. E-E-A-T

In 2025, Google’s emphasis on E-E-A-T isn’t just a suggestion; it’s a mandate. It’s the lens through which search engines evaluate the credibility of your content and, by extension, the authority of your website.

Think about it from Google’s perspective. They want to provide users with the most relevant and trustworthy information possible. And how do they determine what’s trustworthy? By looking for signals of experience, expertise, authoritativeness, and trustworthiness.

For small to medium-sized businesses, this means focusing on creating content that genuinely showcases your unique strengths and demonstrates your deep understanding of your niche. You can’t just rehash what everyone else is saying; you need to offer original insights, share your own experiences, and back up your claims with evidence.

Let’s break down each element of E-E-A-T and how it applies to link building in 2025:

Experience: This is where small to medium-sized businesses can truly shine. You have firsthand experience working with clients, solving problems, and achieving results. Share those experiences!

Don’t just talk about theory; show how you’ve applied your knowledge in real-world situations.

Case studies are incredibly powerful here. Detail specific projects you’ve worked on, outlining the challenges, the solutions, and the outcomes. Quantify your results whenever possible. Remember, numbers speak volumes.

For example, instead of saying “We helped a client increase their sales,” say “We helped a client increase their sales by 25% in three months.” This demonstrates tangible results and builds credibility.

Don’t be afraid to share stories about setbacks or failures, too. Authenticity builds trust. People connect with stories of resilience and learning.

Expertise: Demonstrating expertise goes beyond simply listing your credentials. It’s about showcasing your deep understanding of your industry.

Go beyond surface-level information and dive into the complexities and nuances of your field. Share original research, offer unique perspectives, and back up your claims with credible data. Cite reputable sources, link to relevant studies, and clearly attribute information to its original source.

This demonstrates that you’ve done your homework and that you’re not just parroting what others have said.

Consider creating in-depth guides or tutorials on specific topics within your niche. These types of resources demonstrate a comprehensive understanding of the subject matter and are highly valuable to your audience.

Authoritativeness: Building authoritativeness means building a reputation as the go-to resource for information and insights. This takes time and consistent effort.

Publish high-quality content regularly, engage with your audience on social media and other platforms, and participate in industry discussions. Seek opportunities to contribute to authoritative publications and build relationships with other experts in your niche.

When other respected voices in your industry recognize you as an authority, Google takes notice. Think about participating in industry conferences or webinars. Sharing your expertise in these forums can significantly boost your authoritativeness.

Trustworthiness: Trust is one of the key pillars of any successful business, and it’s especially important in the online space.

Be transparent about your practices, disclose any affiliations, and be honest about your limitations. Don’t make claims you can’t back up, and don’t try to deceive your audience.

Building trust takes time, but it can be destroyed in an instant. Be consistent, be authentic, and be reliable. Make sure your website is secure and that your contact information is readily available.

These small details can go a long way in building trust with your audience.

2. Strategic Content Repurposing for Link Building

You’ve poured your heart and soul into creating top-notch content. Don’t let it languish unseen!

In 2025, maximizing your content’s reach is imperative, and strategic repurposing is your secret weapon. Instead of striving to get more mileage from a single piece; create multiple entry points for link acquisition. Think of it as casting a wider net: each repurposed format opens up unique opportunities to earn valuable backlinks.

We’re not encouraging you to copy and paste. Instead, master the art of thoughtfully adapting your core message to resonate with different audiences and platforms.

How can you go about this?

Identify Your “Anchor Content”: Start with your most valuable, in-depth content: a pillar blog, a comprehensive guide, or a data-driven research report. This will be the foundation for all your repurposed materials. Ensure it’s high-quality, insightful, and evergreen (or easily updatable).
Choose the Right Formats: Don’t just repurpose for the sake of it. Select formats that align with your target audience and the platforms where they spend their time.

Here are some powerful options:

Infographics: Visual content is incredibly shareable. Transform key data points and insights from your anchor content into a visually appealing infographic. Reach out to blogs and websites in your niche that have published similar infographics, offering yours as a valuable resource for their audience. For instance, a blog on “10 Effective Link Building Strategies” could become an infographic summarizing those strategies.
Webinars/Online Workshops: Turn your anchor content into an interactive learning experience. Host a webinar or online workshop to dive deeper into the topic and engage with your audience. Offer the recording and slides for download, creating a valuable resource that others can link to. A guide on “Content Marketing for eCommerce” could be turned into a webinar with a Q&A session.
Podcasts: If you have the resources, create a podcast episode based on your anchor content. This is a great way to reach a new audience and earn backlinks in podcast show notes. For example, a research report on “The Future of SEO” could be discussed in a podcast episode.
Short Videos: Break down your anchor content into bite-sized video clips. These are perfect for social media and can also be embedded on your website and other platforms, creating opportunities for backlinks. Example: A blog on “Keyword Research Tips” could be broken down into short videos, each focusing on a specific tip.
Slide Decks: Create visually engaging slide decks summarizing the key takeaways from your anchor content. Upload them to platforms like SlideShare and embed them on your website. This makes your content more accessible and shareable. A white paper on “Digital Marketing Trends” could be turned into a visually appealing slide deck.

Strategic Promotion and Outreach: Repurposing is only half the battle. You need to actively promote each version of your content to maximize its reach and link acquisition potential.

Targeted Outreach: Don’t just blast out generic emails. Identify specific websites and influencers who would be genuinely interested in your repurposed content. Personalize your outreach and explain why your resource would be valuable to their audience.
Platform Optimization: Optimize each piece of repurposed content for the platform where it will be hosted. Use relevant keywords, write compelling descriptions, and follow the platform’s best practices.
Social Media Promotion: Share your repurposed content on social media and engage with your audience. Encourage sharing and embedding.
Community Engagement: Share your repurposed content in relevant online communities and forums. Become a valuable contributor and build relationships with other members.

Track and Analyze: Monitor the performance of your repurposed content and track your link acquisition efforts. Use analytics tools to see which formats are generating the most engagement and backlinks. This data will help you refine your repurposing strategy and maximize your ROI.

How will any of this benefit you?

When you transform a single piece of content into various formats (e.g., infographics, videos, podcasts, webinars, etc.), you significantly expand its reach and appeal. Each format caters to different audiences and platforms, creating unique opportunities for link building.

Moreover, repurposed content often provides more value to specific segments of your audience. Someone who prefers visual learning may not read a long blog, but they’d happily share an infographic summarizing its key takeaways.

This increased engagement translates to greater visibility and a higher likelihood of other websites linking to your resources.

By strategically repurposing your content, you’re actively building a stronger, more diverse backlink profile, which is essential for SEO success in 2025.

3. Broken Link Reclamation

Broken link building is a classic SEO tactic, but in 2025, it needs a serious upgrade. We’re not just finding broken links anymore; we’re reclaiming lost opportunities: opportunities to build valuable relationships, establish authority, and earn high-quality backlinks.

How can you turn broken link hunting into a powerful link acquisition strategy? Let’s find out.

Context is King (and Queen): Don’t just target any broken link. Focus on links that are contextually relevantto your content and your niche.

A broken link on a website about gardening is useless to you if you’re in the financial services industry. The context must align.

Think about the topic of the page where the broken link exists. Does it relate to your area of expertise? Does it align with the content you’ve created? If not, move on.

Relevance is paramount.

Authority Matters (More Than Ever): In 2025, Google’s algorithm is increasingly sophisticated at recognizing authority. A link from a high-authority website is far more valuable than a link from a low-quality or irrelevant site.

So, when searching for broken links, prioritize websites with strong domain authority, high traffic, and a reputable presence in your industry.

Use SEO tools to assess the authority of potential target websites. Don’t waste your time on sites with low domain authority or spammy backlink profiles. Focus on quality over quantity.

If you need a hand, Search Berg’s professional link building team can help.

Value is the Currency of the Web: Don’t just offer your content as a replacement for the broken link. Explain whyyour content is a valuable resource for the website’s audience.

How does it improve upon what was there before? Is it more up-to-date? More comprehensive? More insightful?

Highlight the specific benefits that your content provides. This demonstrates that you’re not just trying to get a link; you’re genuinely trying to help the website owner and their readers.

Relationship Building: Broken link reclamation isn’t a one-and-done transaction. It’s an opportunity to build genuine relationships with other website owners and influencers in your niche.

When you reach out, be friendly, helpful, and respectful. Don’t just send a generic email; personalize your outreach and demonstrate that you’ve taken the time to understand their website and their audience.

If they use your content as a replacement, follow up and thank them. This can lead to future collaborations and link opportunities.

Content Audit and Enhancement: Before you start reaching out, make sure your own content is worthy of being linked to.

Conduct a thorough content audit. Is it up-to-date? Is it comprehensive? Is it well-written and engaging? If not, enhance it! Add more information, update outdated data, improve the formatting, and make sure it’s the best resource available on the topic.

This will increase your chances of success and ensure that the links you earn are truly valuable.

Focus on Key Pages: Don’t just look for broken links on any page. Focus on pages that are relevant to your target keywords and that have the potential to drive traffic to your website. Prioritize pages that are already ranking well for relevant terms. Earning a backlink to these pages can significantly boost their performance in search results.
Long-Term Vision: Broken link reclamation is most effective when it’s part of a long-term link acquisition strategy. Don’t just focus on getting quick wins. Think about how you can build relationships and establish yourself as a trusted resource in your niche. Consistent effort and a focus on value will yield the best results over time.

4. Interactive Content & Quizzes

In 2025, capturing attention online is harder than ever. Users are bombarded with information, and they’ve become masters at scrolling past anything that doesn’t immediately grab their interest.

That’s where interactive content enters the picture. Think quizzes, calculators, assessments, and other interactive experiences that pull users in and provide them with personalized value.

This isn’t just a fun gimmick; it’s a powerful link building strategy in 2025 because it taps into our innate desire for personalized experiences and shareable content. When done right, interactive content can attract high-quality links, boost engagement, and drive traffic to your website.

Here’s a quick look at how you can benefit from this power-packed technique:

Increased Engagement: Interactive content is inherently more engaging than static content. Users are more likely to spend time interacting with a quiz or calculator than they are reading a long blog. This increased engagement signals value to search engines, which can positively impact your rankings.
Shareability: People love to share things that are fun, interesting, or provide them with valuable insights about themselves. Interactive content, especially quizzes and assessments, are highly shareable on social media, increasing your content’s visibility and reach. This increased visibility can lead to backlinks from other websites and blogs.
Personalized Value: Interactive content often provides users with personalized results or feedback. This personalized value makes the content more relevant and engaging, increasing the likelihood of sharing and linking.
Linkable Assets: Well-crafted interactive content pieces become valuable resources that other websites want to link to. For example, a marketing agency’s SEO performance quiz could be linked to by blogs and websites discussing SEO best practices.
Data Collection: Interactive content can also be a valuable tool for data collection. By asking users questions within a quiz or assessment, you can gather valuable insights about their needs and preferences. This data can then be used to create even more targeted and valuable content in the future, further enhancing your link building

So, how do you do it?

Identify Your Target Audience and Their Needs: What are the biggest challenges and questions that your target audience faces? What kind of information would be most valuable to them? Understanding your audience is crucial for creating interactive content that resonates with them and encourages sharing and linking.
Choose the Right Format: Select the interactive content format that best suits your target audience and the topic you’re addressing.

Here are some popular options:

Provide Real Value: Don’t just create interactive content for the sake of it. Make sure it provides real value to your audience. Offer them useful insights, personalized results, or helpful resources. The more valuable your content, the more likely it is to be shared and linked to.
Make it Visually Appealing: Interactive content should be visually appealing and easy to use. Use high-quality images, clear fonts, and a user-friendly interface. A well-designed interactive experience will encourage users to engage with your content and share it with others.
Promote Your Interactive Content: Once you’ve created your interactive content, it’s important to promote it to your target audience. Share it on social media, embed it on your website, and reach out to other websites and blogs in your niche. Let them know about your valuable resource and encourage them to share it with their audience.
Optimize for Shareability: Make it easy for users to share your interactive content on social media. Include social sharing buttons and encourage users to share their results or insights.
Track Your Results: Monitor the performance of your interactive content and track your link acquisition efforts. Use analytics tools to see which pieces of content are generating the most engagement and backlinks. This data will help you refine your strategy and create even more effective interactive content in the future. Search Berg’s link building pros can help you with this.

5. Podcast Guesting

According to Edison Research, more than 100 million Americans listen to a minimum of one podcast every week.

Staggering, isn’t it?

If you want to tap into a fresh stream of potential customers and high-quality backlinks, you need to leverage the power of podcast guesting in 2025.

We’re not asking you to get your voice there. Instead, strategically position yourself in front of highly engaged audiences and build valuable relationships that translate into links and brand growth.

How can you leverage this technique for maximum impact?

Identify Your Target Podcasts: Don’t just pitch any podcast. Focus on shows that are relevant to your niche and have a strong listenership. Research podcasts that your target audience is likely to listen to. Consider factors like the podcast’s topic, audience demographics, listenership size, and the host’s reputation.
Craft a Winning Pitch: Your pitch is your first impression. Make it count. Highlight your expertise and the value you can bring to the podcast’s audience.

Don’t just talk about yourself; focus on what you can offer the listeners. Explain why you’re a good fit for the show and what unique insights or perspectives you can share.

Personalize your pitch and demonstrate that you’ve done your research on the podcast and the host.

Prepare for the Interview: Once you’ve secured a guest spot, it’s time to prepare. Think about the key points you want to convey and the stories or examples you want to share. Practice your delivery and make sure you’re comfortable discussing your area of expertise. Be prepared to answer questions and engage in a natural conversation with the host.
Deliver Value During the Interview: Your goal is to provide real value to the podcast’s audience. Share your insights, offer practical tips, and answer questions thoughtfully.

Don’t just promote your business; focus on providing helpful information that will resonate with the listeners. Be engaging, enthusiastic, and passionate about your topic.

Naturally Mention Your Website and Content: Look for opportunities to naturally mention your website or relevant content during the interview. Don’t be pushy or overly promotional. Instead, weave in mentions of your resources in a way that’s helpful and relevant to the conversation.

For example, if you’re discussing content marketing, you could mention a blog post you’ve written on the topic.

Maximize Backlink Opportunities: Many podcasts include show notes with links to resources mentioned during the episode. Make sure you provide the podcast host with links to your website or specific content that you want them to include in the show notes. This is a valuable backlink opportunity that can drive traffic to your website.
Promote Your Podcast Appearance: After your guest appearance, promote it on your website, social media, and email list. Share the podcast episode with your audience and encourage them to listen. This will help you reach a wider audience and further amplify your message.
Build Relationships with Podcast Hosts: Podcast guesting is a great way to build relationships with podcast hosts and other influencers in your niche. Follow up with the host after your appearance and thank them for the opportunity. This can lead to future collaborations and link opportunities.
Be Consistent: Podcast guesting is most effective when it’s done consistently. Don’t just do one or two appearances and expect to see massive results. Make podcast guesting a regular part of your marketing strategy and continue to build relationships with podcast hosts and their audiences.

The Future of Link Building is Here

Link building isn’t dead. It’s just different. The old tactics are fading, and 2025 demands a smarter, more strategic approach. What was once a game of quantity has evolved into a pursuit of quality.

At Search Berg, we offer professional link building services designed to yield real results. Our team of experts possesses the knowledge, experience, and resources to develop a custom strategy tailored to meet your specific needs and business goals.

We explore your industry, analyze your competitors, and craft a plan that aligns with your overall marketing objectives. We understand the nuances of effective outreach, the importance of contextual relevance, and the power of building long-term relationships. By utilizing the most effective link building techniques in the game, we help you dominate.

We’re not just building links; we’re building your brand’s authority and online presence.