The Impact of Link Building Services on Domain Authority and Trustworthiness
Your content can answer everything your target audience is searching for and still fail to appear on that coveted first page. A well-written and researched piece is only as good as your link building strategy.
Getting authoritative links for your content earns you high domain authority (DA). Hence it’s ranked up there with credible and authoritative content. If anything, Google considers quality links a marker of high-quality, long-lasting content.
In today’s blog, we’ll start with the basics of link building, followed by a bit on healthy link profiles, some don’ts of the practice, and how to manage this feat without breaking a sweat.
What About this Link Building Business, Anyway?
Professional link building is the process of getting other websites to link to your internal pages. The kind of attention you attract says a lot about your (domain) authority. If the websites linking to your content are spammy, they’ll drag you down to the pits of search engines with you.
Conversely, backlink building with trustworthy, high domain authority sites contributes to a healthy link profile, improving your domain authority and trustworthiness. You see, search engines evaluate websites through the quality of their backlinks. They see them as a reflection of your content. Thus, attracting high DA links can:
- Cement your content as the number #1 online authority on a subject.
- Increase organic traffic to your website.
- Improve your ranking.
Recommend Read: How Do I Get High DA & PA Backlinks?
Link Building Strategies for Starters
Search Berg kicked off its E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) era with the following link building strategies:
- Guest blogging
- Broken link building
- Skyscraper technique
- Infographic link building
- Outreach and networking
- Content promotion
- Resource link building
Websites that invest in link building can achieve improved organic search visibility, generate more leads, and enjoy a competitive advantage over others in their industry. As a starter, it’s essential to focus on quality over quantity and develop a sustainable link building strategy that will grow your website’s authority over time.
Healthy Link Profile: The Utopia of Backlink Building
Building a healthy link profile is not about gaining as many artificial links as possible to rank higher. With Google getting smarter every day, such a tactic could get your website deindexed. Even if you avoid penalization, your website cannot outrank those earning their backlinks fairly, transparently, and through sheer hard work.
Here are some aspects of a healthy link profile to put things in perspective.
Editorial Links
When a website adds an editorial link to your content, it means they truly find it valuable. A backlink building service will earn such links by creating high-quality content. Instead of asking a website to sponsor you through artificial backlinking, they’ll let the content do the talking.
Topical Relevance
A website can be trustworthy and have a high domain authority and still not help matters because it doesn’t belong to the community of topics you serve. For instance, if you sell pet furniture, you don’t want to be linked by websites selling skating equipment because it could confuse search engines.
Bring Traffic to Your Website
Link building isn’t just about improving your ranking. Attracting qualified traffic is a key part of this service. Qualified traffic consists of visitors who might take action, such as purchasing a product or service, subscribing to your newsletter, or contacting you for something or other.
Amazon affiliates have been practicing this strategy for a while now. These websites create content around a topic and link to the relevant Amazon products, driving qualified leads to the retail giant.
Relevant Anchor Text
Google describes anchor text as the “visible text of a link.” The hyperlink verifies or provides more information about the selected text. The key here is relevance. For instance, you won’t see us anchoring our link building services to website SEO, which is a completely different service.
The anchor text should not sound too spammy or repetitive. Google will penalize you if it finds too many of the same anchor texts across different domains leading to your website.
Don’ts of Professional Link Building
Spammy link profiles are on borrowed time. They are very shady, and Google is hard at work shutting them down (read: deindexing) faster than these websites are at creating artificial backlinks.
Recommended Read: 10 Types of Backlinks and How to Create Them
Don’t Buy Backlinks
Google, Yahoo, and other search engines are getting more intelligent by the day. Their AI has been programmed with enough information to look for clues, detect recurring patterns, and do a bit of sleuthing to tell when a link is paid instead of when it’s fairly earned. The penalty: a drop in rankings, domain authority, and visibility.
Don’t Trade Links (Excessively)
Trading links is the SEO equivalent of ‘you scratch my back, I’ll scratch yours.‘ It’s not outright banned, but its excessive use has been discouraged by Google. The practice is acceptable on a smaller scale if it also meets the above criteria of a healthy link profile.
Search engines wouldn’t tolerate affiliate websites if they didn’t encourage collaboration and partnerships for mutual growth.
Swapping guest posts is another example of a link exchange. For instance, a company selling metal doors could promote a home remodeling company and vice versa. They aren’t direct competitors and could drive qualified traffic to each other.
Don’t Use Web Directories
Web directories aren’t the surefire win they used to be in the previous SEO landscape. They index websites to make finding relevant backlinks for your content easier. While some are still effective in this endeavor, others lead to spammy domains, negatively affecting trustworthiness, authority, and ranking.
In the age of AI, you’re much better off looking up a keyword on Google or leveraging professional services than scrolling through categories on a web directory. Not only is that time-consuming, but it also has the potential to do more harm than good since directories contain general, not specific, links.
Hire Link Building Services to Weather the Choppy Waters of Search Engine Optimization
Are you ready to turn your backlinking strategy right side up? Improving and maintaining your domain authority is a whole other ballgame in today’s changing SEO landscape, which is why you could use a professional helping hand. Lucky for you, Search Berg has its finger on the pulse at all times to provide the most updated backlink building services.
Let’s get this show on the road, shall we?
