5 Actionable Tips to Get Local Leads in the Short-to-Medium Term

Local leads are the lifeblood of most businesses. As long as the phone is ringing whether it is for directions or quotes, a business owner is happy.

On the flip side, when the phone stops ringing… alarm bells start going off! You just don’t know where your next order or contract is coming from.

Good news, there are ways out of the slump.

In fact, if done right, you could avoid getting into the slump in the first place.

1.Set-up / claim your Google Business Account

Formerly known as Google My Business, a Google Business Account is necessary of you want to be found by searchers looking for services in your local area.

People are able to discover your business, find you on Google maps, get access to your contact info through the Google’s local 3-pack.

First step is to see if there is a business listing with your name already on Google. If there is, claim it.

If there isn’t set up an account pronto.

2. Keep it real (verify locations and add real images)

Your Google business profile must be as accurate as possible. One step that most profile owners neglect is verifying their location(s).

There are a couple of steps to the process, which usually discourages people from doing it. However, if you do, Google views your listing more favorably.

Also, add real images and videos to your profile. It lends credibility to your business.

3. Keep your profile up-to-date

You can control your business’s contact information as well as opening/closing times and services. This is great if you’re, for instance, adding more service offerings.

Up-to-date information makes it much more likely for a profile to outrank one that has been inactive for a while.

4. Build uniform local citations

Local citations are almost like backlinks except that these are directory listings where your business information is presented.

It’s important for Google that all online listings of your business have the same information.

Differing phone numbers, mailing addresses, opening hours or anything like that on different sites make your business less reliable in Google’s eyes.

5. Actively ask for reviews

Reach out to all your clients, existing and ex, and ask for reviews. I can understand if you think this makes you look needy. I’ve been there.

You’ll be pleasantly surprised how happy people are to leave a positive review if they’ve had a positive experience.

The more the reviews, the better your ratings, the higher you rank on local search.

That’s all I had for today. I hope you’ll have learned a thing or two that’ll help.

In case you need help, know you can bank on Search Berg for your local lead generation endeavors.