Top 5 Strategies for Lead Generation Via Social Media You Need to Use in 2023
With 4.89 billion social media users across the globe, there exists an incredibly vast and diverse market just waiting to be tapped by businesses.
It’s fascinating to think about how many people you can direct to your website and convert to real, paying customers, long-term clients, collaborators, and business opportunities through effective social media marketing in 2023.
But it’s no longer a simple game of running Instagram and Facebook ads and pay-per-click strategies anymore. The world of social media has evolved rapidly and continues to do so even now. This makes it a little tricky for businesses to keep up with the most effective social media engagement strategies.
With the average user hopping between an average of seven social media apps and platforms each month, we’re sharing some of the most effective lead generation strategies via social media that you can explore in 2023.
The Significance of Lead Generation via Social Media—Why Should You Leverage It?
Lead generation is identifying and attracting potential customers or individuals who have shown an interest in a product or service. It involves leveraging various marketing tactics, including social media, to convert potential customers into paying customers.
It’s what converts user interest into real sales and revenue. Lead generation, via social media specifically, allows companies to amplify brand exposure simply because everyone’s usage of social media has increased exponentially in the past few years. It’s almost like there’s a whole new world where “likes” and “shares” are the currency. And that’s exactly what you need to capitalize on.
Lead generation via social media allows businesses to tap into a massive pool of active users, make use of targeted advertising options, and benefit from precise audience segmentation.
75% of B2B buyers and 84% of C-level executives review a business’s social media pages before making a purchasing decision. So whether you’re a B2C seller, B2B seller, offering niche services, or building brand recognition, it’s a win-win!
Take MLL Customs, for example: When Search Berg took charge of their lead generation, we crafted a captivating campaign, complete with compelling ad creatives and strategically placed lead forms. MLL Customs saw their leads triple compared to previous efforts.
With a remarkable 95 leads acquired at the cost of $50.27 per lead, each potential customer had the power to generate anywhere between $500 and $3,000.
In the end, MLL Customs made a minimum of $47,500 through these leads, with the potential to reach an astonishing $285,000 in revenue.
Another example is that of Starbucks. Their overall social media marketing strategy follows a general set of guidelines for lead generation. Each social media platform is tailored to its audience, demographic, and interests and is optimized for uniformity.
For instance, their Instagram page features highly-aesthetic photos of their products, while TikTok shows crowdsourced content and their staff members engaging in fun, humanized activities. Their pages also feature celebrities, influencers, branded partnerships that generate organic leads, and multiple lead magnets, all the while promoting seasonal and running products.
Source: @starbucks Instagram
@starbucksIntroducing Starbucks® Green Apron Blend™—a new coffee created by our very own baristas. #Starbucks #StarbucksGreenApronBlend #Coffee #CoffeeTok♬ original sound – Starbucks
Recently Starbucks even partnered with Taylor Swift in 2021 to release Taylor’s Latte in anticipation of her album “Red.” The news was shared on social media platforms, causing an uproar across their channels and leading to frenzied customers looking for ways to order this drink.
So now that you know just how much you can get out of lead generation via social media, let’s get into our recommendations for the best lead generation tactics in 2023.
5 Strategies to Generate Quality Leads from Social Media
Our experts recommend the following social media advertising tactics for 2023:
The first step is to optimize your profiles, accounts, and pages.
You need a consistent brand image, colors, logos, bio, contact information, and details across all your social media platforms. Use a uniform tone and language to create coherence so you can lay the groundwork for building your brand.
Let’s look at Apple Inc., for instance. Their social media presence is consistent with not only their overall branding strategy but also their general lead generation strategy.
Their central accounts remain minimalist and limited in content, but Instagram often features user-generated content, while Twitter acts as a customer service portal, launching a specific @AppleSupport account in 2016.
Their strategy has branched out to create decentralized accounts for each service, such as Apple TV, Apple Music, Apple Books, and so on. This allows them to focus and double down on marketing for their individual services, products, and webpages or apps more coherently while maintaining that minimalist, no-nonsense approach on their main accounts.
Source: @apple on Instagram
Source: @Apple on Twitter
Source: @Apple on TikTok
Recommended Read: How to Create Winning Social Media Strategies for Small Businesses
2. Create and run paid advertisements on key platforms
A simple yet timeless lead generation tactic is social media advertising in 2023.
Don’t be fooled into thinking that paid advertisements are outdated and ineffective because they account for a large portion of lead generation and sales.
Paid ads offer a 200% ROI—which means for every $1 spent, they earn $2, making this a cost-effective approach.
Your social media paid ads need to be engaging, have click-throughs, and be linked to relevant pages on your website to get the desired action you want from your target audience. You can experiment with static text and images, video ads, or other forms.
The ad above is a video marketing collaboration between McDonald’s and Uber Eats, demonstrating a simple, communicative message which leads to their respective service.
By consistently displaying engaging and relevant ads, businesses can establish a strong presence and enhance their credibility. You can even monitor the performance of these paid ads in real time, measure key metrics like impressions, clicks, conversions, and cost per lead, and make data-driven optimizations to improve your lead generation campaign.
Recommended Read: Google vs. Facebook What’s Better For Traffic?
3. Leverage the potential of quality lead magnets
Lead magnets are another great lead nurturing technique in 2023 for social media.
They’re valuable incentives or offers provided by businesses to entice users to share their contact information and become potential leads. Think of lead magnets as a way to lead people on (pun intended).
There are several approaches to generating these, including gated or limited-access content, freebies like downloadable content, free trials, and more.
They help audiences feel like they’re getting something in return and, as the name suggests, act as magnets.
Depending on the type of lead magnet you use, you can generate connections leading to your website or other platforms.
How does it help? By increasing your engagement with your target audience on social media and supporting your sales funnel.
Recommended Read: 5 Lead Generation Strategies to Boost Sales in 2023
You shouldn’t underestimate the benefits of influencer marketing and working with creators. 92% of marketers believe that influencer marketing is a highly effective tool for both Millennials and Gen-Z consumers.
Partner with influencers of all scales and reaches, including Micro and Mega influencers, niche influencers, and affiliates who appeal to your audience members for targeted lead generation in 2023.
This should tell you just how beneficial influencer marketing can be for lead generation.
If you’re interested in influencer marketing for your social media engagement strategy, connect with our team, and we’ll design a personalized approach for you.
Automation is changing the game on all fronts, and if you have multiple social media accounts for your business, you need to invest in this tool. Use chatbots for automated replies and faster customer service—and, of course, lead generation.
Through specific messages, your chatbots can direct your audience to your website, connect them to products, service sections, and discounts on your website, and even answer questions about any specific problems they may be facing.
The smarter your chatbot, the better your one-on-one lead generation will be. Bots have the ability to mine and analyze data quickly. This allows them to personalize queries, responses, and recommendations for more targeted marketing.
Not only does this ensure 24/7 availability, but it also streamlines the lead generation process, enhances user experience, and contributes to higher conversion rates.
Don’t Sleep on the Potential and Power of Social Media
Use social media effectively to generate more leads and conversions with help from experts at Search Berg.
We believe in developing tailor-made SEO lead generation strategies that are unique to your brand identity, business, industry, and locality, focusing on multiple facets of your brand.
Get results through effective, thorough processes, including exhaustive audits and social media analyses, and create a strategy that will work for you.
We’re ready to take your business to the next step—are you?
