Winning PPC Trends of 2023 You Need to Know

Are PPC Services still a thing in 2023, or have we all magically transcended the need to attract customers and make money?

Contrary to what you might have heard, PPC advertisement is still very relevant and offers $2 for every $1 spent—an incredible 200% ROI. Translation: the revenue generated from PPC campaigns is twice the amount spent on them, making it a highly profitable marketing strategy.

Talk about a sweet deal.

Spending on mobile advertising is expected to reach 235.7 billion by 2025, which means now’s the time to invest in a robust PPC marketing campaign for your business that has the power to precisely target your desired audience and demographic, compelling them to take action and convert those visits into sales.

PPC reigns supreme in 2023 despite all the latest trends, gimmicks, and rapidly changing digital marketing landscape. Whether it’s ads on social media platforms, existing websites, or Google itself, the far-reaching effects of PPC advertising make it one of the most inexpensive yet useful weapons in your artillery.

That’s why our PPC management services focus on diversifying clients’ strategies and deploying the most effective—and impactful—methods.

So what’s hot this year, and how can you hop on board?

Let’s find out.

1. Optimizing PPC Advertising with AI And Automation

If you thought Artificial Intelligence was coming for you, you thought right. But it’s not going to be in the way you think.

In fact, it’s here to make your life and our PPC management services a lot more efficient than you realize. AI and automation are all about revolutionizing how we design strategies, bid for keywords, and even gain insight into what competitors are doing.

Currently, 32% of marketers worldwide use automation for PPC, email generation, and more. In fact, the use of AI and automation in marketing is expected to grow from 27.4 billion USD in 2023 to 107.4 billion USD by 2028.

AI and automation will take away a lot of the guesswork that PPC marketing experts do when it comes to setting bids, analyzing the efficacy of clickthrough rates (CTR), and determining how impactful their decisions have been.

Here’s more on what they can do for your PPC campaign:

But, of course, you’d still require the expertise of a PPC ad management service to make it work.

While AI can automate various tasks and provide data-driven insights, human involvement is necessary for strategic decision-making, creativity, and oversight. You still do need a human element to create compelling copy, track and measure conversions, and analyze gaps in your strategy.

And that’s where our PPC management services will take care of the rest. Our PPC campaign management experts will:

• Develop the overall PPC strategy, including campaign objectives, target audience, and messaging
• Analyze AI-generated data and insights to make informed decisions, identify trends, and optimize campaigns accordingly.
• Make necessary adjustments based on changing market conditions or campaign goals

Manage customer interactions, address inquiries, and provide personalized support.

Recommended Read: Outsourcing PPC Management Services: The Secret to More Profitable Campaigns

2. Embracing The Video Ad Takeover

You know when you’re on YouTube and trying to skip through a series of ads just to watch that ramen noodle recipe? Or how you’ll be scrolling on Instagram, and suddenly a video clip of a product you were looking at shows up?

Get ready to see that in full force in 2023.

Video marketing—which never really left—is back with a bang this year, and it’s something our PPC management experts have been saying for years.

These bite-sized, power-packed bits of moving pictures can be used to share important information, generate clickthroughs, and engage mobile phone users in particular, like never before.

In fact, 92% of marketers have stated that they get a higher ROI from video marketing, which was already a whopping 87% in 2022.

Plus, video marketing is incredibly varied and diverse, and you can create low-cost, impactful content that ranges from 30-90 seconds to run on video marketing platforms, social media, websites, and other marketing spaces.

Think TikTok, YouTube Shorts, Instagram Reels, and other similar-length videos where brands experiment with format and style.

A great example of this would be the global brand Nike which has an incredibly strong social media presence, with 299 million followers (at the time this was written), on Instagram alone.

Each reel features short, snippy content, with one doing a feature on an individual and the other featuring crowd-sourced content. Both videos actually function as PPC ads, given that they take you directly to the collection or store where products from the video are featured. Plus, the videos give a direct demonstration of the product’s functionality.

It’s subtle, moving, engaging, and genius. But we could be biased toward great shoes—or ads.

3. Harnessing The Gowring Momentum Of PPC On Social Media

Speaking of social media, this is one PPC campaign management strategy you do not want to sleep on.

You may have seen it all and done it all when it comes to social media marketing and think it’s hackneyed and ineffective, but this couldn’t be further from the truth.

Seeing as how there are 4.9 billion social media users in the world,with 85% of mobile users browsing an average of 6.6 platforms, you’re sitting on a goldmine of PPC marketing opportunities.

PPC advertising and marketing on social media is pretty straightforward and use in-built advertising features on all platforms, including but not limited to Facebook, Instagram, TikTok, and LinkedIn.

These ads tend to pop up for users as they browse, scroll, and tap through their favorite platforms, offering them products and services that are targeted at them based on previous behavior and user preferences.

Again, PPC for social media is inexpensive and offers a lot of benefits through a multi-channel approach.

Take, for instance, the Sephora Facebook ad shown above. It’s simple, uses compelling visuals, and allows users to scroll through multiple products before clicking through and being led to the website to get more details and place an order.

Recommended Read: PPC Management for Small Businesses: Tips and Tricks

4. Captivating Audiences With Voice And Visual Search Ads

And finally, we have the ultimate solution for personalized PPC advertising: visual and voice search.

This is the year to invest in heavy-duty visual search optimization and click through ads that are optimized for user preferences. As people get used to uploading images and sharing screenshots of their desired product rather than using keywords and searchable terms, brands need to step up to meet those needs.

The algorithm is getting smarter and more advanced by the minute, focusing on user convenience, and brands need to keep up.

Similarly, voice searches for PPC advertising will also be big this year as personal devices like phones and tablets and household smart speaker systems grow in popularity. In fact, the market is expected to grow to $27.5 Billion by 2028, making this the perfect time to hop on board.

Create innovative, engaging PPC ads using commonly used and recognized short and long-tail keywords, phrases, and product names, and work extra hard to understand your audience.

Fortunately, you’ve got our PPC management agency to help you.

Shoot Your Shot with These Updated PPC Strategies

With our top-rated PPC management services, you’re bound to see an uptick in click-through rates, website traffic, and, eventually, conversions. Don’t wait around to upgrade your strategy—get in touch with our team today.

We’ll design a fully-customized strategy based on your industry, business, clientele, and other factors to help target general and specialized audiences.

The ball is in your court—all you have to do is click.